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How do you promote <br />and publicize the <br />work of your <br />organization? <br />The Art Therapy Institute (ATI) uses a v ariety of marketing tools to <br />promote its programs and ev ents. ATI’s website, www.ncati.org, <br />describes current programs, lists upcoming workshops, shares <br />information about the staff, promotes current fundraising activ ities <br />and other relev ant communications. In addition, all social media <br />platforms can be reached through the website. ATI has a strong <br />presence on Facebook <br />(https://www.facebook.com/ArtTherapyInstituteNC/) and Instagram <br />(https://www.instagram.com/atiofnc/). <br />Other platforms, such as LinkedIn, Twitter and YouTube are used to a <br />lesser extent. On Facebook and Instagram, ATI promotes upcoming <br />ev ents and workshops; shares relev ant and timely information about <br />the fields of art therapy and expressiv e arts therapy; and adv ances <br />the general world of mental health through carefully curated articles <br />and news items. In addition, ATI shares the successes of its <br />programs by posting client artwork. (All postings are HIPAA <br />compliant and clients hav e giv en permission for their art to be <br />shared.) <br />Each month, ATI publishes an electronic newsletter to our email list <br />of approximately 1,700 people. These newsletters inform supporters <br />about the work ATI is doing and promote upcoming ev ents and <br />workshops. <br />Each year, ATI sends out a printed impact report to its donors. The <br />impact report serv es as an opportunity to celebrate the prev ious <br />year’s successes and promote future plans for the organization. <br />Donors get to see how their financial support is helping ATI and <br />hopefully are inspired to giv e again. <br />W hen ATI has special ev ents such as its signature fundraiser, "I <br />Heart Art," other types of marketing strategies are employed. <br />Postcards are mailed to hundreds of supporters, posters are placed <br />around Chapel Hill and Carrboro and PSAs are played on 97.9 The <br />Hill. ATI also has “swag” which is brought to these ev ents to sell <br />including beer pints, t-shirts and stickers, all with the ATI logo. <br />Monthly art shows and workshops, adv ertised v ia v arious news <br />outlets and online community calendars, offer ongoing exposure to <br />ATI’s work. ATI also hosts smaller, community-based fundraisers at <br />local breweries and restaurants. These fundraisers not only help <br />promote ATI and its programs but also help to support the <br />businesses where they are held. <br />DocuSign Envelope ID: 15BA7CC0-0FAE-4533-B157-F8F68CE2CBE6