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How will you <br />evaluate whether or <br />not your goals have <br />been met? <br />VOICES is requesting funding to support our operating budget, <br />specifically the salary of our rehearsal accompanist. Ev aluation will <br />focus on both financial outcomes as well as the quality of the v irtual <br />recordings and/or the Spring concerts and their reception by the <br />audience and our members. Our financial goal in 2021 is to end the <br />season without a substantial loss. <br />W e will gauge audience reception by examining the number of v iews <br />and written feedback on YouTube and our social media platforms of <br />our v irtual performances as well as the immediate reaction and <br />random exit interv iews of audiences if the concert is performed liv e <br />in May 2021. The quality of our performances will be rev iewed from <br />liv e recordings by the Artistic Director. The Board further will ev aluate <br />any published critical rev iews (CVNC), member feedback, and <br />membership trends. <br />The Board also routinely examines trends in ticket sales, rev enue <br />streams, expense lines, and member satisfaction as markers of <br />organizational health. These will be ev aluated as appropriate to the <br />nature of performances (v irtual or in-person) that are possible in <br />2020-21. Groups performing choral music hav e proliferated in the <br />Triangle in recent years. Voices has a long and proud tradition, but <br />the Board works constantly to ensure a welcoming env ironment and <br />positiv e experience for members, and performances that encourage <br />audiences to come again. <br />How do you promote <br />and publicize the <br />work of your <br />organization? <br />Our promotional activ ities in 2020-2021 will include: <br />Face to face Marketing <br />• Presuming that Chapel Hill will not hold Festifall Arts Festiv al this <br />year, VOICES will miss what has become our best opportunity for <br />increasing v isibility and building new membership (av erages 18-20 <br />serious auditions annually). <br />• W ord of mouth and direct marketing from VOICES singers is the <br />most effectiv e way to sell concert tickets. VOICES encourages direct <br />ticket sales from members and holds challenges/cntests to <br />recognize members that sell the most tickets. <br />Paid Marketing: <br />• Triangle Sings | VOICES purchases a season package to promote <br />our auditions and concerts. Concerts are listed as an ev ent on the <br />Triangle Sings website and promoted through three ads and one <br />eBlast. Triangle Sings website has up to 5,000 unique site v isitors per <br />month and ov er 3,000 email subscribers. <br />• Facebook | Paid adv ertisements are run through Facebook for <br />concerts, linking to our Facebook ev ent page. These ads are <br />targeted towards specific segmaents that are most likely to be <br />interested in liv e choral music performances. For reference, we paid <br />$27 to make 2,288 impressions for our December 2019 Voices <br />concert. <br />• Radio Ads | Voices had budgeted funds to purchase ad packages <br />on W UNC and W CPE in the two weeks ahead of the May 2021 40th <br />DocuSign Envelope ID: 9F1C561B-832A-4222-87B0-7A0980362B9B