Agenda - 11-05-2003-6a - Laserfiche WebLink

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ORANGE COUNTY BOARD OF COMMISSIONERS ACTION AGENDA ITEM ABSTRACT Meeting Date: November 5, 2003• Action Agenda Item No. ~-Q SUBJECT: Triangle Family of Communities Campaign DEPARTMENT: Visitors Bureau PUBLIC HEARING: (Y/N) No ATTACHMENT(S): An Overview of the Triangle Family of Communities Campaign List of Frequently Asked Questions Campaign Public Service Ads INFORMATION CONTACT: Joe Blake, 968-2060 TELEPHONE NUMBERS: Hillsborough 732-8181 Chapel Hill Durham Mebane 968-4501 688-7331 336-227-2031 PURPOSE: To provide the BOCC with a brief, informational presentation on the "Triangle, A Family of Communities" Campaign and present an "Orange County" Triangle Family of Communities flag to the Board of County Commissioners. BACKGROUND: The mission of the Triangle Family of Communities campaign, which is initially a collaboration of the cities, towns, counties, chambers of commerce, and convention and visitors bureaus in the 3-county region of Orange, Durham and Wake counties, is to capture the spirit of The Triangle, promote regional pride among individual Triangle communities and residents, and celebrate both the area's independence and shared values. Eventually, the campaign will expand to the other counties in the broader region. To do that, a regional brand, "Triangle Family of Communities," has been developed to serve as a rallying point, sustain along-term program, and generate loyalty and pride throughout the region. Finally, to bring that regional brand to life, a campaign that combines print, television and radio to position The Triangle as a family of communities has been developed and create a sense of region by celebrating the region's unique sense of community. FINANCIAL IMPACT: None RECOMMENDATION(S): The Manager recommends that the Board receive the presentation as information and provide any feedback to staff.