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The Chapel Hill Recorder Analytics Report - May & June 2014 Page 2 <br /> ANALYTICS OVERVIEW <br /> CONTENT: <br /> Since partnering with the Chapel Hill/ Orange County Visitors Bureau on May 1 , 2014, The <br /> Chapel Hill Recorder has posted 34 articles , 533 local events , and 377 news items . <br /> SOCIAL MEDIA : <br /> The Chapel Hill Recorder is very active on social media, using Twitter, Facebook and Pinterest <br /> to promote posts , news and events . It has 396 followers on Twitter, and has "tweeted" 1 , 316 <br /> times . It has 235 "Likes" on Facebook, and 35 Pinterest followers . <br /> AUDIENCE OVERVIEW (pg. 4) : <br /> From May 1 - June 26 , 2014, The Chapel Hill Recorder had 17, 975 page views by 3 , 450 unique <br /> users . There were 84 . 5 % new sessions, and 15 . 5 % returning visitors . <br /> LANGUAGE (pg . 4) : <br /> 94 . 58 % of visitors spoke English . <br /> COMPARISON (pg . 5 ) : <br /> Comparing March 1 - April 30 , 2014, (before the CHOCVB Partnership ) to May 1 -June 26 , <br /> 2014, there was a 32 % increase in users and 34 % increase in page views . <br /> TRAFFIC (pg. 6 ) : <br /> Traffic to The Chapel Hill Recorder comes mostly from Google Search Engines , as it employs <br /> effective Search Engine Optimization on all articles posted . 2 , 067 sessions came from Google, <br /> 783 from direct traffic, 736 from Facebook, and 80 from Twitter. <br /> LOCATION (pg. 7 ) : <br /> The majority of The Chapel Hill Recorder's visitors are from the Triangle Area . Over the last <br /> two months , the majority of users were as follows : 732 users were from Chapel Hill ( 18 % ) , 306 <br /> from Durham ( 8 % ) , 228 from Charlotte ( 6 % ) , 194 from Raleigh ( 5 % ) , 83 from Carrboro ( 2 % ) , <br /> 72 from Cary ( 2 % ) , 53 from Pittsboro ( 1 % ) , and 50 from Hillsborough ( 1 % ) . Internationally, <br /> 92 . 8 % of visitors reside in the U. S . <br /> PAGES (pg . 8 ) : <br /> The most popular article during this time frame was "Honeysuckle Sorbet" with 2 ,413 page <br /> views . "News" received 1 , 563 page views . "Events" received 1 , 118 page views . <br /> USER FLOW (pg . 9 ) : <br /> From May 1 - June 26 , 2014, there were 983 referrals . Some of the referrals include : 736 from <br /> Facebook, 80 from Twitter, 46 from links from other web sites , 17 from Google . com, 11 from <br /> Pinterest, and 3 from the Chapel Hill/ Orange County Visitors Bureau . <br />