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I <br /> client ; Chapel Hill <br /> project ; Just Do You " Do You Dare" Experiential Videos (# 2523) <br /> date ; 5/ 16/ 19 <br /> The launch of Chapel Hill ' s new " Just Do You " campaign will require new photography and <br /> video assets to be used throughout the duration of the campaign . This scope of work <br /> document outlines the deliverables and costs associated with developing the video <br /> components of the campaign . <br /> Clean and the Chapel Hill CVB will work together to select two " Do You Dare ? " stories and <br /> develop them into mini - documentary videos . Clean will develop human interest stories that <br /> show the power of a place where anyone can "just do you . " We will find real people living <br /> outside of the Triangle and give them the chance to do the thing that they love on the next <br /> level in Chapel . Hill . Each mini - doc would start by showing someone doing what they love <br /> in their current setting . Then we follow the subjects on their physical and emotional <br /> journeys as they pursue their passions in Chapel Hill and Orange County . We see how this <br /> place affects them and what it means to truly do you . <br /> ,:;, <br /> Timing of the video shoots and the launch will depend on which stories are selected and <br /> whether they must align with any Orange County events or activities . Our target launch <br /> would be for the fall of 2019 . Clean will need eight to 10 weeks after filming to develop final <br /> files and will work with the client to determine the . final launch date . <br /> The total output of this project will be eight videos . Three videos will be " full length , " which <br /> will be three to five minutes long , and five videos will be " teaser" videos , which will be <br /> approximately 15 to 30 seconds long . The full - length videos will live on the Visit Chapel Hill <br /> website and YouTube channel , and the teaser videos can be used for social media and <br /> pre - roll purposes , in addition to other uses as relevant . <br /> This estimate includes all costs associated with the video project , including creative <br /> development , scouting , shooting , editing , and development of final files . <br /> 1 <br /> Eight videos in total : <br /> Story # 1 <br /> • one " full length " video , 3 - 5 minutes in length <br /> • two " teaser" videos , each 15 - 30 seconds in length <br /> an 6601 Six Forks Road , Suite 400 , Raleigh , NC 27615 pa 919054462193 wo cleaninc . com <br />