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Request for Funds Project- Carrboro Tourism Development Authority <br /> i <br /> c <br /> Measurements - <br /> . � <br /> • Social Media Impressions on Twitter, Instagram, and Facebook . Estimated RO1 through social media <br /> avenues when hosting NATJA estimated over $ 8 million . <br /> • Published content on Carrboro in print and digital outlets <br /> • Increased views of " It' s Carrboro" video <br /> • Future economic impact with increased hotel occupancy revenue, consumer spending in town from <br /> travelers that were encouraged to visit after they read a story published about Carrboro , F; <br /> r <br /> Use of CDTA Funds - <br /> • Almost the entire conference is sponsored by the destination that hosts the event . Funds will be used to <br /> help off-set conference expenses . We are asking each town and other local organizations to contribute <br /> i <br /> funds in order for us to be able to host NATJA . <br /> Potential Sources of Cash ( Revenue ) : <br /> • Visitors Bureau to fund most expenses <br /> • Town of Carrboro <br /> • Town of Chapel Hill <br /> • Town of Hillsborough <br /> • Chapel Hill / Carrboro Chamber of Commerce <br /> • University of North Carolina <br /> • Local sponsor <br /> Use of Cash ( Expenses) : <br /> I <br /> • Afternoon tours <br /> • All meals for attendees r' <br /> I <br /> • Transportation to Events <br /> • Airport Transportation L <br /> • Hotel room cost subsidy 4 ' <br /> • Audio Visual at events <br /> I certify that any significant alterations in the project will be reported to the CTDA as soon as possible and that <br /> I will provide the TDA with a required project report within 30 days of completion of project . <br /> Director of Sales April 26 , 2016 <br /> Signat re Title Date ° <br />