2016-758-Visitor Bureau-Agreement to promote tourism in the town of Carrboro

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i i Request for Funds Proiect- Carrboro Tourism Development Authority Chapel Hill/Orange County Visitors Bureau initiatives : • To position Orange County as a desirable meeting or vacation destination to select visitor markets, with careful consideration of the needs and assets of the communities that comprise Orange County . E' • To work in cooperation with community organizations to achieve an effective, coordinated and comprehensive marketing g program with high - quality collateral materials, programs and services . • To serve as a countywide leader in developing strategies for consistently providing quality visitor services to the travelers who visit Orange County . L • To encourage longer stays, increased spending and repeat visits of travelers to Orange County , Marlene Barbera , Director of Sales, is the lead on the NATJA project . The visitor' s bureau has a staff of 6 full time employees . We will coordinate volunteer staff to help with conference including; staff from each of our 3 town governments, UNC representatives, Chapel Hill/Carrboro Chamber of Commerce, Chapel Hill Downtown Partnership, local attractions representatives , local celebrities/ artists/ writers, Visitors Bureau Board members and morel h Marketing- Before, during and after NATJA conferences, media and DMO attendees flake to Twitter, Instagram , Facebook and other social media outlets to post about the conference, the host destination and the activities and workshops in which they participate . • Estimated ROI is over $ 8 million for a destination our size through social media • NATJA Conference website which will have videos and destination information to promote conference . • The Visitors Bureau will also help promote conference through ; press releases, website, our social media outlets, articles about how Orange County was selected as host destination . • Carrboro will be recognized as a major sponsor of event . Town logo will be used in marketing materials, L i and publications including the conference program book, at events, media outlets, etc . Tourism Enhancement- ' • Destination exposure and opportunity for Carrboro to _ showcase what makes the town unique and place that visitors want to come experience . • Positive economic impact for local businesses and restaurants through tours and dine around night during event and in the future . • NATJA conferences offer a unique opportunity for destinations to host and showcase the best attractions, sights, culinary selections, etc , in the destination to travel media . Media attendees take advantage of opportunities to shop around stories prior to and after each conference . is • Within a year of a NATJA Conference , media actively publish articles focusing on the experiences provided by the host destination in a variety of print and * digital outlets, further maximizing the host' s ROL To that extent, the host destination may appear on published content for years to come . • Opportunity for Carrboro representative to meet one - on -one with travel journalists at the Marketplace on May 18 , 2017 to pitch story ideas .