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1% <br /> I <br /> client , Chapel Hill <br /> project , Just Do You Campaign Photography (#2522) <br /> date , 5/ 16/ 19 <br /> The launch of Chapel Hill ' s new " Just Do You " campaign will require new photography and <br /> video assets to be used throughout the duration of the campaign . This scope of work <br /> r <br /> document outlines the deliverables and costs associated with developing the photography <br /> components of this campaign . <br /> Clean will work with the Chapel Hill CVB to create a shot list of images required for print <br /> and digital applications during the campaign (approximately 15 new images) . Clean will <br /> provide recommendations on which elements , places , and spaces in Chapel Hill , <br /> Hillsborough , and Carrboro should be captured for use in the campaign as well as the <br /> specific shots , scenes , and angles to capture . Clean will work with a photography partner <br /> to capture those images during a three - day photo shoot in late May to early June . <br /> % <br /> This estimate includes all costs associated with photography , including creative <br /> development , scouting , shooting , editing , and development of final files . <br /> DeARvive ai li -e <br /> • Up to 45 images total for digital , social , and print use <br /> • Up to 12 final selects retouched by photography partner , plus other selects <br /> retouched by Clean team as needed <br /> I' <br /> r'- <br /> 0 <br /> Creative Direction (strategic planning of shot list and oversight during photo shoot to <br /> ensure correct images are captured) <br /> Casting and Talent (including wardrobe and styling ) <br /> Production ( including scout and three full days of shooting , crew , equipment) <br /> Post- Production (including editing of campaign photos) <br /> Project Management (administration and oversight of project execution ) <br /> Usage Fees (up to three years of unlimited print and digital use) <br /> Travel Costs ( mileage , meals , accommodations) <br /> Miscellaneous (delivery , supplies , etc . ) <br /> Total : $76 , 640 +/- 10 % <br /> e 6601 Six Forks Road , Suite 400 , Raleigh , NC 27615 po 919 , 54402193 wo cleaninc . com <br />