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Rideshare Companies <br /> Uber <br /> Uber/Lyft created the market for <br /> rideshare type services in 2014. <br /> Their service models use: <br /> • Smartphone apps <br /> • Let customers book trips, pay fares <br /> and get real time arrival estimates <br /> • Use tech that shows the customer <br /> • _ �,. vehicle and driver identification. <br /> • Employ part time "contractors" who <br /> sign on for work when they are <br /> available. This at times may delay <br /> , the ride until an on duty contractor/ <br /> t vehicle is available in the area. <br /> • Often vehicles are personal <br /> occupancy vehicles (POVs) which <br /> are usually sedans. <br />