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DocuSign Envelope ID:2ED020E4-C1B7-42FB-8A6D-497FA5EB9762 <br /> Two Rivers Theatre, and Victory Gardens. <br /> Additional members of the creative team will be selected over the <br /> next few months. <br /> Are you hiring Yes <br /> multicultural artists <br /> with the requested <br /> funds from this <br /> grant? <br /> For each multicultural TBD, $3,000 <br /> artist you intend to <br /> hire, please list their <br /> name, race, and how <br /> much you plan to pay <br /> them. <br /> How will the Promotion and publicity campaigns for EDGES OF TIME will extend to <br /> project/program be a 100-mile radius of Chapel Hill, including local, statewide and <br /> publicized and regional media interviews with our artistic team. We will work with our <br /> promoted to reach organizational partners to increase awareness about the production <br /> intended to their communities through direct advertising and shared collateral <br /> participants? materials. Marketing campaigns will include publicity and advertising <br /> in local and regional broadcast, online and print media; extensive <br /> email targeting to approximately 8,000 households, starting in <br /> Summer 2020; and PlayMakers' web and social media content <br /> (Facebook, Instagram, Twitter, Snapchat and blogs). We will likely <br /> reduce our typical direct mail advertising program in an effort to <br /> conserve resources and amplify our streaming options. <br /> How will you Our primary measure for quantitative success for our mainstage <br /> evaluate the success productions is based on audience attendance and overall sales <br /> of the program? revenue. With limited audience capacity due to social distancing, our <br /> quantitative goals for this production are modest. <br /> We measure qualitative success for productions through community <br /> feedback and critical response. We conduct post-show surveys with <br /> every performance, giving our audiences a chance to share their <br /> thoughts directly with us. With EDGES OF TIME, we will also survey <br /> any patrons who watch the production online and use that data to <br /> help inform this new medium. <br /> We will also conduct a project post-mortem surveying our artistic, <br /> administrative, and production staffs to learn what challenges and <br /> successes were experienced. As this will be our first production back <br /> in the theatre in nearly a year as well as our first experience with <br /> video recording and virtual distribution, it will be important to <br /> evaluate all of the processes around mounting the show so that we <br /> can improve and grow as we move forward. <br />