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For Approval September 16, 2020
<br />
<br />Chapel Hill/Orange County Visitors Bureau
<br />Virtual Board of Directors Meeting
<br />August 19, 2020
<br />
<br />
<br />Board Members Present: Pam Hemminger, Dixon Pitt, Tanya Moore, Anthony Carey, Kayla Dempsey,
<br />Mark Bell, Sam Vadgama, Lydia Lavelle, Mark Sherburne, Tim Hoke, Spring Council, Matt Gladdek, Libbie
<br />Hough, Jamezetta Bedford, and Shannan Campbell.
<br />Not Present: David Brooks
<br />Staff Attendance: Laurie Paolicelli, Marlene Barbera, Patty Griffin, Tina Fuller, Susan Rice, Leslie Wilcox,
<br />Katie Murray, Steve Brantley and Sarah Parris
<br />Also present: Jon Hartman‐Brown, Economic Development Director, Town of Carrboro and Lee Davis,
<br />CEO Clean Design, Inc. and Jon Parker, Clean Design, Inc.
<br />
<br />Call to Order
<br />Chair, Anthony Carey called the meeting to order at 8:04 a.m.
<br />
<br />Approval of Minutes
<br />Chair, Anthony Carey requested a motion to approve the June 17, 2020 minutes. Mark Sherburne so
<br />moved and Lydia Lavelle seconded the motion. With all members in favor, the minutes were approved
<br />as submitted.
<br /> University of North Carolina, Chapel Hill announces shift to remote learning on 08/17/20.
<br />Discussion of current state of emergency and recent news that the University of North Carolina,
<br />Chapel Hill, after just starting its semester with in‐person classes, has decided to go fully online dues
<br />to recent outbreaks of COVID‐19 in the past week. Health is going to continue to lead the way for
<br />this ever‐changing market, and that is really going to change our marketing and advertising strategy
<br />moving forward.
<br />Executive Director’s Report
<br /> Financials
<br />Our financial projections on Tuesday were thrown in the garbage on Wednesday. What we have
<br />been doing as staff is keeping our finger on the pulse of our revenues. Tax revenues collected by the
<br />County, our reports collected by Smith Travel Research, and discussions with all of you in terms of
<br />pace and trends and rate. The big picture budget for this next fiscal year right now is projected at
<br />about one 1,400,000. That's about a million less than last year. The actual occupancy tax we're
<br />projecting from Orange County is 1,200,000. It is easy to do the math on how much we'd have to be
<br />seeing in occupancy tax per month in order to meet that goal; a little over one hundred thousand
<br />dollars. It's not there right now.
<br />We are cautiously optimistic. We were on Tuesday. We don’t know what we don't know. The
<br />interesting part of this year is that the budget, historically best practices for convention and visitor
<br />bureaus are that, one third of a budget is spent on marketing (sales, recruitment, publications, digital
<br />ads, influencers, bloggers and just constantly spreading the word). A third is spent on salaries and
<br />DocuSign Envelope ID: A444BEDE-AA02-4EEC-B4D9-9471AF7E1380
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