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deal . They wanted to come experience these films in Chapel Hill , this artist community . The FRANK gallery was busy <br /> with walk- in business of people who wanted to experience art along with film . We have talked about what kind of <br /> demand generators can we get in this community . This one could grow to be absolutely huge . It attracts a different <br /> crowd from our sports crowd . We love our sports energy . This will bring more people who are not going to come for <br /> sports events . They will spread the word about coming here . We want to be that arts community. We want that <br /> creative energy . This would support those goals . Getting more people involved will help this explode off the map for <br /> this area . The opportunity is right here with people willing to do the work . We see it as a win , win , win . We were trying <br /> to promote it as best we could as a town . " <br /> Penny asked what time of year is the festival, how many days, and are all the shows at Silver Spot . It is in October, it is <br /> five days, and yes , right now all the shows are at Silver Spot . Penny offered a suggestion to tap into Katie Murray' s, Arts <br /> Commission Program Coordinator, knowledge on more marketing, etc . <br /> Question about expanding . Limited by available equipment <br /> Mark Sherburne inquired on what the financial ask is ? Laurie clarified that, at this time, what she is asking this board <br /> for, is if there is interest, to make a motion for staff to proceed with Randi and talk about different financial levels and <br /> bring it back to this board at next month ' s meeting . <br /> Mayor Lydia Lavelle inquired if, in addition to the films , would there be breakouts like TerraVita offered ( Meet with the <br /> Chefs , etc . ) . Randi responded you are not just watching films . We bring a lot of the filmmakers . We are really focusing <br /> on filmmakers . Next year' s festival is going to have a composer' s aspect to it . We are always going to focus on the <br /> screenwriter because that is where the heart and soul of the movie comes from . It is so interesting to hear them talk . <br /> Lydia suggested that anything that could be away from the theater, away from University Square, be held in Carrboro or <br /> Hillsborough would help distribute the excitement and the aura . <br /> Mark Sherburne motioned for the staff of the Visitors Bureau to continue having conversations with Randi Emerman and <br /> return to this board to report on it . Mayor Pam Hemminger seconded . <br /> Penny commented before the vote : "While I loved TerraVita and was so involved with TerraVita I didn ' t see in the end <br /> TerraVita bringing in the rooms . I think what we are hearing now, just from the two years data, that we do get the <br /> rooms . I think we need to keep that in mind . The film festival is great but we are bringing the rooms in . I think with <br /> Lydia ' s question about expanding and bringing in some of the restaurateurs into the film vs . food , which always goes <br /> wells together. <br /> Anthony Carey called for a vote on Mark Sherburne' s motion and the motion passed unanimously . <br /> New Business / Roundtable <br /> Chair Carey motioned to reappoint Kayla Dempsey, Mark Bell , and Lydia Lavelle to the board . Tim Hoke seconded . <br /> Motion was passed unanimously . <br /> Chair Carey, who chairs the nominating committee, motioned to recommend Spring Council to the Board of County <br /> Commissioners to serve her first full term . Mayor Pam Hemminger seconded . Motion was passed unanimously . <br /> Chair Carey advised of changes as we move into 2020 and our efforts to move away from paper . Opting out of paper <br /> agendas and board packets is now an option . Just let Leslie Wilcox know . Along with that, we have really great <br /> discussion in this room and we do not want to let that stop or stymie or have people leave the room , as we have seen <br /> already . We have a lot of great information to share . So to help us capture what is being shared , it is hard for Leslie to <br /> take what is recorded and transcribe all the different contributions in the roundtable sharing of information . In an <br /> attempt to be better in 2020, we would like submission of your comment previous , if at all possible , so it can go officially <br /> into the minutes, as you would like . It is then in your words rather than relying on transcription of the recording to <br /> capture your meaning . This will help us streamline our reporting out . We have great representation from Hillsborough , <br /> the Arts, Carrboro, for example . Multiple people sit from each sector on our board . So instead of trying to respect <br /> 5 1 P a g e CHOCVB BOD Meeting January 15 , 2020 <br />