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c. Communications and Information <br /> Accomplishments <br /> i. Established new and/or closer relationships with local radio (WHUP-Hillsborough) and <br /> newspaper outlets (The News of Orange County and The Local Reporter) resulting in <br /> improved outreach <br /> ii. Working with Communications Intern to improve outreach through social media and <br /> local radio: Targeted Facebook campaign, Search Engine Optimization project and <br /> WHUP-Hillsborough interviews <br /> iii. Key words and terms have been updated and/or added to our webpages to improve <br /> search engine results <br /> iv. Placed Department ads on all 13 OUT buses , rotating ad topics quarterly <br /> Challenges: <br /> v. Staff and volunteer time spent manually duplicating or manipulating information from <br /> our registration system (RecTrac) for use on our online events calendar and digital <br /> monitors <br /> vi. Keeping up with the volume of programs and events needing promotion in multiple <br /> venues <br /> Committee Progress Reports if needed: <br /> 12. Dementia Friendly Business Campaign <br /> a. Shout-out to DFB partners in the Jan/Feb issue of Chapel Hill Magazine <br /> b. DFB campaign featured on the Department on Aging Facebook page <br /> 13. Senior Tar Heel Legislature— Dick White (see 9.a. & 9.b.) <br /> 14. Adult Care Home Community Advisory Committee—Tiketha Collins <br /> a. No report—the committee has not met since the last Board meeting <br /> 15. Nursing Home Community Advisory Committee—Vibeke Talley <br /> a. No report—the committee has not met since the last Board meeting <br /> 16. Housing— Keith Cook/Dick White <br /> a. Continue to address challenges on evictions, health care issues losing their houses, taxes, etc. <br /> 17. Friends of the Passmore Center <br /> a. Fri., Jan. 17, 10:30-11:30 am —Celebration of Dr. Martin Luther King, Jr. — Free program <br /> featuring historian, Danita Mason-Hogans, <br /> b. Sat., April 18, 6-10 pm— Las Vegas Night— Everyone is encouraged to volunteer or buy a ticket <br /> to attend.Tiketha volunteered to help <br /> 18. Friends of the Seymour Center <br /> a. New logo & marketing materials, committee strong and promoting membership, fundraising <br /> and programs <br /> 19. Save the Date PiAP POP (Power of Partnerships) Party, March 20, 5:30-7:30p on campus, everyone is <br /> invited. <br /> Adjournment <br /> Next meeting: Tuesday, February 11, 2020 1-3 p.m. Passmore Center <br />