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19 <br /> Page 1 of 2 Casey Ferrell <br /> Volunteer Application <br /> Orange County Advisory Boards and Commissions <br /> Name: Mr. Casey Ferrell <br /> Name Called: <br /> Home Address: 3639 Watkins Farm Rd. <br /> Hillsborough NC 27278 <br /> Phone (Day): 9193604339 <br /> Phone (Evening): 9193604339 <br /> Phone (Cell): 9193604339 <br /> Email: casey.ferrell@gmail.com <br /> Place of Employment: Kantar Consulting <br /> Job Title: VP <br /> Year of OC Residence: 2002 <br /> Township of Residence: Hillsborough <br /> Zone of Residence: <br /> Sex: Male <br /> Ethnic Background: white <br /> Community Activities/Organizational Memberships: <br /> I am currently do not have any organizational memberships, but I have been an active <br /> member of the North Carolina Press Association and Habitat for Humanity. I have also <br /> volunteered with the OCAS. My young son is entering kindergarten this year, and I am <br /> looking forward to rededicating myself to the Orange County community now that 1 11 have <br /> just a little bit of extra time for service. <br /> Past Service on Orange County Advisory Boards: <br /> n/a <br /> Boards/Commissions applied for: <br /> Animal Services Advisory Board <br /> Background, education and experience relevant to this board: <br /> I have a background in journalism and worked in Orange County as the editor of the News of <br /> Orange County for several years. I developed a wonderful relationship with a number of OCAS <br /> personnel who are there to this day, and I hope some of that history would help establish <br /> credibility and trust as a new member of the advisory board. In cooperation with Bob Marotto, I <br /> produced the Pet of the Month feature in the NOC and protected that feature even as we <br /> downsized the staff and page count of the paper. <br /> I now work in marketing as a consultant and product manager, and I have a wealth of <br /> experience in consumer research, content development, marketing, and product strategy and <br /> innovation, all of which I think might be brought to bear on the efforts of the OCAS and its <br /> mission. I have done some consulting work for Nestle Purina as they sought to better <br /> understand the consumer profile of the pet owner and what their unmet needs are. I think that <br /> experience gives me a bit of insight into the minds of current and prospective pet owner and the <br /> kinds of messages that can resonate with them. <br /> Reasons for wanting to serve on this board: <br />