CHOC Visitors Bureau minutes 101619

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Guest Presentation Clean Design presentation . "Just Do You " campaign update and newest documentary-style video , performance results for digital display tactics and social media , and latest research findings . More detail will be shared on November 4th at the Carolina Inn . Pdf of presentation attached . New Business / Roundtable • Sarah Parris shared Outlandish Hillsborough event had great turnout, well over 1, 000 on both days , even with the rain on Sunday . She thanked Laurie and the Visitors Bureau for being such a key sponsor . • Shannon Campbell shared that this coming weekend , Saturday, October 19th is Hillsborough ' s River Park Concert , an all - day music and arts festival that drew 5 - 6k people last year . Lastly, the Town of Hillsborough and the Hillsborough/Orange County Chamber of Commerce have teamed - up for "Shop Small Saturday" . They are going to do a campaign around "Shop Small Business" month and try to promote shopping small business for the month of November. • Libbie Hough shared the library' s participation in Outlandish Hillsborough . They held two events , one was a discussion about the local genealogy and the second they screened the film " Braveheart" . Facebook posts related to these two events were the biggest hits since Libbie has been with the library . The library has gotten more Facebook followers by being a part of Outlandish Hillsborough . It was fun to be part of the community- wide effort Hillsborough put forth for Outlandish Hillsborough . • David Brooks brought in a copy of the National Polo magazine featuring the team wearing their "Visit Chapel Hill " jerseys . The other clubs have been giving our team a lot of exposure on social media as well . • Annette Stone shared that the Carrboro Music Festival was the last weekend in September and was a huge success . This weekend , beginning October 161h is the Poetry Festival . Carrboro Cheer in collaboration with the Carrboro Business Alliance is getting ready to kick-off and will be doing some things with Chapel Hill , hopefully luminaries at the same time, small business Saturday, tree lightings, children ' s choirs, and those type of things, collectively . • Tanya Moore shared that they had a great University Day last Saturday, October 12th . There are 90 faculty headed out on three buses this morning across the state to various North Carolina communities seeing how UNC can and is making a difference . Football is still exciting ! Anthony Carey added that UNC Chapel Hill is one of only nine schools whose home football games are sold out ! • Katie Murray shared that the Orange County Arts Commission got out their Arts Grants last night . Because our budget under tourism has grown , we were able to take some of our State grant funding that we have used for other programs in the past, absorb those into our own budget, and use that money to give out more grants . We had our Paint it Orange Plein Air Paint-out & Wet Paint Sale September 25th- 271n Fifty- eight artists from four states participated . The show is on display through November at C- 3 in Hillsborough . There are one - hundred pieces of beautiful, wonderful art depicting local places . " How to Get Signed ( and does it even matter? )" event for local musicians this coming Monday, October 21' . There is an awesome panel of music industry executives , musicians , signed and not signed , at Local 506 at 7 : 00 p . m . The big news is the Orange County Arts Commission has formed a relationship with the developer who owns the Eno Mill in Hillsborough and started working with them about six months ago to try to activate many of their vacant spaces through the arts . So we have a three - phase, multi -year plan in place . Last year, took it to the BOCC for approval on the first phase , which is thirteen artist studios and a formal office space in the mill . We had overwhelming support . We are approved to start that . • Matt Gladdek shared that Festifall was a great success . Matt credited Susan Brown and her staff for the redo of Festifall this year. No food trucks this year . Instead , local restaurants provided the food , which was a huge success for local businesses . The businesses that Matt has inquired with indicate a 30% increase, at least . Some additional changes in the arts , like " Little Green Pig" , that performed roving art . Several businesses that are normally closed during the day opened . New public art in downtown because of Festifall . They had a Raleigh artist live paint a mural on the glass window of the old bookshop ( actually plastic was first put up and then painted on so if the building is leased it is easy to remove the plastic ) . Coming up on October 20' is "Cash Crop" an art installation by Durham artist Stephen Hayes, located at the pop- up space at 109 E . Franklin Street . This is 2 Page CHOCVB BOD Meeting August 21 , 2019