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4 <br /> Among the Strategies that the Committee plans to use are: <br /> • Videos, Facebook, other social media outlets <br /> • News online and in print <br /> • Public Service Announcements on the radio, in buses <br /> • Posters in local government facilities, medical clinics and businesses <br /> • Get out the Count events <br /> • Tabling at events <br /> • Website with links <br /> • Identify trusted partners within the hard-to-reach communities to deliver the <br /> message. <br /> • Recruit community Census communicators who will spread the messages to <br /> neighborhoods through listservs, e-mail newsletters, social media, Next Door and <br /> other means. <br /> • Kickoff events on Census Day (April 1, 2020) at all Be Counted Sites <br /> Tentative schedule <br /> • January-February — The Census Bureau begins national awareness campaign. <br /> The Orange County CCC will develop local messages to amplify the Census <br /> Bureau's outreach efforts with a focus on the importance of participating in the <br /> Census. In addition, the Committee will develop talking points that address <br /> specifically how the Census data is used to benefit the local community. The <br /> CCC will recruit community volunteers who will agree to share information with <br /> their friends and neighbors through community emails, newsletters, etc. <br /> • March — The Census Bureau mails postcards to households with unique <br /> identifying numbers. Households will be able to complete the census online, by <br /> phone or by requesting a paper form. The CCC message will shift to alerting <br /> residents to expect the postcard and encouraging them to complete the <br /> questionnaire. <br /> • April — Be Counted sites will open on Census Day (April 1) to provide online <br /> access to residents who do not have Internet service. These sites will be located <br /> at libraries, community centers and other facilities throughout Orange County (see <br /> attached map). The Be Counted Subcommittee will look to add additional sites in <br /> areas that have experienced low response rates in prior censuses. <br /> • May-July— The Committee will continue to promote responding to the census. <br /> Next steps <br /> The subcommittees and Committee will meet through winter and spring to identify <br /> strategies to accomplish their objectives. <br /> Staff will provide any other information at the meeting, and the governing boards can <br /> discuss issues and provide feedback to staff related to this item as necessary. <br /> Attachment 2a — 2020 Census Invitation Letter and Questionnaire <br /> Attachment 2b — Map of Be Counted Site Locations <br />