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: oan—wi^ r or r' op ies and Sales (approx . ) <br /> + 1 " 020n . � ern � � dl u 1 1 i � rl It 11 <br /> Lee & lit'st pILIILII)g 1 , 180 copi ..s (., ./ op ,y o , erIOLM ) , St, . .. to% uf N6111in 1 s'. _l ) c . tIl <br /> (1) UN ication December 1995) <br /> second printing 500 copies , 450 sold (pclbiicatic} n 1995) <br /> On.slowe 2 , 000 copies , 200 sold ( publication June 1998) <br /> Wayne . 2 , 000 copies , 1 , 000 sold ( publication November 1998) <br /> PrVA IL (aPPrWn. . l U"4RAoVY UILS�i prvl vtvd j <br /> Lee. t'CiiIILCd (ill ill"St printing : 11 E Cali; uldt�.' d ; SptiilS(3r believes ther e AA" l:u v %o q:�::; L4 <br /> t small profit <br /> realized on second printing ; $ 18 , 000 (450 books x $4u per hook) minus several <br /> thousand dollars for reprinting <br /> Projected on second printing : $ 2 , 000 <br /> Onslow; realized : $:3 , 800 <br /> 1xr( ecteci ; $90 � 000 <br /> itYCl j%%"cc". Mail i zed , .kp? v , 0100 hook SaieS t�i date. <br /> • V • th1 r nnn <br /> 1)i`UJeIaCU . .p.7J , VVV <br /> Promotion (pre- publication) <br /> Lee: Very effective sales campaign through direct selling by sponsor ' s book committee <br /> members to friends , relatives , and business associates , supplemented by brochure <br /> mailing to membership and libraries ; newspaper articles on te��turetl properties <br /> ne::/spaper advertisements ; pre .►entations to civic organizations . <br /> n . .. 1 .. • . . • I • .. � i..w � 1 � . • ♦ . \ r �. . A . � . M IOU ♦ d %en i N /\ i\ Is ro % M wr /\ h � . I./• � I / \ M • Ii ♦ , JMi \ •M \� • I \ N <br /> (JIl.) 6i/ YY, l] CUGl1JUS pul� ll�.- 7V%wto IUllUAll MSZO AIF;U LS"U I %/1 JlL-I'11 In1 %.Q1.I %)II S41MX& KIWIll ) Litlll <br /> consisted of brochure mailing to membership , featured property owners , arm <br /> libraries and historical societies tnrougliout North Carolina ; one newspaper <br /> advertisement ; series of articles on featured properties in newspaper real estate <br /> insert ; and museum exhibit . <br /> Wayne: Generous public- sector funding lessened need for pre-publication sales . Promotion <br /> ` consisted of brochure mailing to membership and advertisements in four local <br /> • 3 <br />