Agenda 12-10-19 Item 7-a - Orange County Complete Count Committee for the 2020 Census

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2 • Hard to Count Non-English speaking: Chinese School, El Centro • Hard To Count Non-governmental Organizations (NGOs) with Clients: Department of Social Services, Department of Health • Housing: County, Town, Habitat for Humanity, EmPOWERment, • Community Outreach: National Association for the Advancement of Colored People (NAACP), churches, faith assemblies • Business Community: Chambers of Commerce • Schools: Orange County Schools, Chapel Hill-Carrboro City Schools • Colleges/Universities: Durham Technical Community College, UNC-Chapel Hill off- campus • Plan ning/GIS/Information Technology Support: Planning and Technology Department Staffs • Elected Officials: Serving as Ambassadors Among the Strategies that the Committee plans to use are: • Videos, Facebook, other social media outlets • News online and in print • Public Service Announcements on the radio, in buses • Posters in local government facilities, medical clinics and businesses • Get out the Count events • Tabling at events • Website with links • Identify trusted partners within the hard-to-reach communities to deliver our message. • Recruit community Census communicators who will spread the messages to neighborhoods through listservs, e-mail newsletters, social media, Next Door and other means. • Kickoff events on Census Day (April 1, 2020) at all Be Counted Sites Tentative schedule • January-February — The Census Bureau begins national awareness campaign. The Orange County CCC will develop local messages to amplify the Census Bureau's outreach efforts with a focus on the importance of participating in the Census. In addition, the Committee will develop talking points that address specifically how the Census data is used to benefit the local community. The CCC will recruit community volunteers who will agree to share information with their friends and neighbors through community emails, newsletters, etc. • March — The Census Bureau mails postcards to households with unique identifying numbers. Households will be able to complete the census online, by phone or by requesting a paper form. The CCC message will shift to alerting residents to expect the postcard and encouraging them to complete the questionnaire. • April — Be Counted sites will open on Census Day (April 1) to provide online access to residents who do not have Internet service. These sites will be located at libraries, community centers and other facilities throughout Orange County (see attached map). The Be Counted Subcommittee will look to add additional sites in areas that have experienced low response rates in prior censuses. • May-July— The Committee will continue to promote responding to the census.