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4 <br />CONSERVATION FINANCE <br />Creating Public Funding for Parks and Conservation <br />Campaign Services <br />In addition to technical assistance services, in some cases The Trust far Public Land assists <br />citizen groups with campaigns to win voter approval of land conservation measures. TPL has a <br />strong track record in managing public. finance campaigns, providing expert assistance with <br />polling, developing political strategies, conducting outreach and building coalitions. <br />In May 2000, TPL created a separate lobbying affiliate organization, The Conservation <br />Campaign to mobilize public support for government financing to protect land or water <br />resources. The Conservation Campaign is a nonprofit organization that advocates the creation <br />and preservation of parks and other protected lands across the United States through bond issues, <br />referenda, legislation or other means. <br />In preparation for the November 2000 elections, TPL and The Conservation Campaign worked <br />on fifty-four state and local ballot measures in twenty-one states. Seventy-two percent (39) of <br />these measures were approved by voters, generating approximately $3.3 billiori. <br />Campaign services offered by TPL-and the Conservation Campaign include: <br />• design and analysis of campaign polls <br />• strategic political planning <br />• campaign management <br />hiring media professionals <br />• design and trafficking of direct mail <br />• public education <br />• getting out the vote <br />„ - <br />T ItiT <br />F' K <br />PUBLIC <br />L A N >? .Conservation Finance Program 33 Union Street, 4th Floor, Boston, MA 02108, (617) 367-6200 <br />National Ofnce 116 New Montgomery Street, 4th Floor, San Francisco, CA 94105, 1-800-714-LAND, www.tpl.org <br />