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y Accurately informing your <br />audience on the complex <br />world of animal welfare <br /> y Partnering with Socially <br />Conscious animal welfare <br />organizations (feature <br />adoptable pets, support <br />and promote events) <br /> y Sharing stories that <br />highlight the good work of <br />Socially Conscious animal <br />welfare organizations <br /> y Sharing stories that <br />highlight collaborations <br />within the community <br />Media partners can help <br />create a Socially Conscious <br />Animal Community by: <br /> y Seeking expertise <br />from trusted <br />animal welfare <br />organizations and <br />professionals