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23 Observations • As indicated in Table 1,the current supply of park-and-ride spaces serving traffic from the west (including the NC 54 West corridor) is underutilized. • Convenience and frequency of service seem to be significant factors in attracting park-and-ride patrons, favoring park-and-ride lots along the planned BRT route. This limits traffic reduction benefits along NC 54 west. • UNC and Chapel Hill Transit support park-and-ride and other transit options in the NC 54 west corridor. However, low ridership potential and long routes limit the cost-effectiveness of this service relative to other transit investments. • Focusing on improvements to higher-demand transit corridors—including BRT—could be a more productive and cost-effective overall strategy than shifting limited resources to the NC 54 West corridor, given its lower densities, smaller market, and longer route lengths. • UNC-CH and UNC Hospital are not planning substantial increases in parking capacity. Travel demand management (TDM) policies are being implemented to encourage and support a mode shift away from single-occupant vehicles and towards to transit, biking,walking, and ridesharing. These efforts will be most productive—and cost-effective—in denser corridors with efficient transit service and/or shorter trip distances. Limited impacts can be expected in the NC 54 west corridor, given the relatively lower concentration of trip ends and longer travel distances. Ridesharing and park-and-ride appear to be the most promising options in this corridor. • As an important public institution serving the State of North Carolina (and beyond), UNC Hospital must be accessible to a broad range of patients,visitors, and others. A balance of convenient access by both transit and automobile must be maintained. • Although UNC-CH and UNC Hospital are significant contributors to traffic using the NC 54 West corridor, these trips are only part of the volumes on NC 54. As the region grows,these trips will represent a shrinking share of NC 54 West traffic. The biggest sources of new traffic on NC 54 West appear to be growth in Alamance and Chatham Counties, along with overall growth in Orange County.