2019-739-E Arts - OC Artists Guild arts grant

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DocuSign Envelope ID:405B9DD2-9CEE-4D13-B934-841924A14A79 Project Director 305-401-2531 Phone Project Director ross@rossfordart.com Email What are you A specific program or project requesting funding for? Project/Program In past years we ran 2 weeks of ads on WUNC radio at their non-profit Summary rate for $1040 reaching -116,800 people across the Triangle an average of 1.8 times each week. Typically OCAG advertises the week leading up to each tour weekend, which increases awareness of the tour with local arts patrons when they are planning their weekend activities. This year we would like to expand that radio programming to include the NPR stations in Wilmington and Charlotte in order to drive awareness with art patrons in those areas. For these areas we would move up the promotion at least 2 weeks so that listeners have enough time to plan a day trip or weekend visit to Orange County. The proposed schedule would include: 1 week flight of 7 spots on WFAE (Charlotte) reaching 35,000 NPR listeners an average of 1.2 times (42,900 impressions) 2 week flight of 20 spots on WHQR (Wilmington) reaching 40,000 NPR listeners an average of 1.8 times per week (72,000 impressions per week) Like the spots on WUNC, listeners will be directed to visit the Tour website, sign up for the mailing list and download a brochure to plan their trip. This proposed plan would increase our radio reach by 75,000 NPR listeners across the state, delivering 186,900 impressions. OCAG will support these radio spots with Facebook ads targeting arts supporters in the broadcast areas to increase message frequency to at least 3 impressions across media. Project Start Date September, 2019 (no earlier than July 1 , 2019) Project End Date (no December 2019 later than June 30, 2020)