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DocuSign Envelope ID:C5BA3102-OF38-48F7-B2D5-D9649FBA3FAC <br /> 'roject Goals The primary goal of this program is to promote the month-long <br /> exhibitions at participating Art Walk venues and to increase local <br /> artists' exposure, enhance their careers, and increase sales of their <br /> artwork. This is done through HAC's strategic marketing and <br /> advertising efforts to inform the public about Art Walk and to <br /> encourage Art Walk patrons to explore and support participating <br /> Hillsborough galleries and venues. HAC is responsible for promotion <br /> of the event, while each venue promotes their individual exhibition. <br /> Art Walk is an important program in the overall effort to promote <br /> Hillsborough as an arts and culture destination. HAC strives to <br /> remain an economic driver for the Town of Hillsborough and Orange <br /> County by increasing visitors to the area on a monthly basis. <br /> Audience Description We estimate an average of 600 to 800 people visit downtown during <br /> the Art Walk months with those numbers increasing significantly <br /> during the short season from April to September. The target <br /> audience for Art Walk includes all residents of Hillsborough and the <br /> Triangle region. Although some advertising efforts target art <br /> collectors and buyers, a broad audience is important to continue to <br /> build recognition for Hillsborough as an arts destination and <br /> shopping location. <br /> Arts patrons tend to fit into a narrow cross-section of our regional <br /> demographics. HAC continues to strive to make Art Walk a more <br /> diverse event that appeals to people of all backgrounds. More than <br /> 100 artists of various ethnic, cultural and artistic backgrounds are <br /> highlighted in the eleven-month Art Walk season. <br /> Location Description Participating venues vary and are located along or close to Churton <br /> Street in downtown Hillsborough. This includes locations on West <br /> King Street and Margaret Lane, all within a close proximity to the <br /> main thoroughfare. Venues include commercial art galleries, artist <br /> cooperative galleries, non-profit organizations, historic sites, and <br /> local merchants and restaurants with designated exhibition space. <br /> The current Art Walk Venues are: <br /> - Hillsborough Arts Council Gallery and Gift Shop <br /> - Hillsborough/Orange County Chamber of Commerce <br /> - Orange County Historical Museum <br /> - Hillsborough Gallery of Arts <br /> - Hillsborough Artists Cooperative and The Skylight Gallery <br /> - King Street Bar <br /> - Thomas Stevens Gallery <br /> - Eno Gallery <br /> - Coldwell Banker Howard Perry and Walston <br /> - The Paynter Law Firm <br /> - Margaret Lane Gallery <br />