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DocuSign Envelope ID:38A39AF6-332B-4E80-822F-6AD8B7324D4B <br /> How will you evaluate The key indicator in evaluating HAC's organizational performance will be the <br /> whether or not your successful implementation of the Strategic Plan. HAC's Executive Committee <br /> goals have been met? and Executive Director will delegate tasks to members of the Board of <br /> Directors and apply assessment tools to determine the success of the plan. <br /> Reports will be made regularly to the Executive Committee and assessed and <br /> updated at the close of each calendar year throughout the duration of the <br /> three-year strategic plan. <br /> An assessment matrix will assist in the evaluation of all committees and <br /> programs. This matrix will detail the tasks each committee is required to <br /> perform and allow for a clear overview of progress across all facets of the <br /> organization. The proposed creation of additional educational events will also <br /> be a success factor. The intended outcome is to create one or more <br /> educational component for each of HAC's thirteen programs. These will be <br /> evaluated based on attendance and demographic information that ensures we <br /> are reaching underserved populations in need of additional arts enrichment <br /> and resources. The success of these programs will be weighed heavily in the <br /> consideration of the performance of HAC. <br /> Each October, the Personnel Committee conducts an annual performance <br /> review of the Executive Director. Criteria for assessment are based on the job <br /> description for the position which includes organizational leadership, program <br /> oversight, and general administrative duties. A review of ongoing and <br /> completed projects, fundraising success, program growth, and related <br /> outcomes will also be included. <br /> How do you promote HAC's promotions and publicity are under the direction of the Marketing <br /> and publicize the work Committee and are implemented by the Executive Director. Publicity efforts <br /> of your organization? include program-related posts on Facebook, Instagram and Twitter with <br /> targeted paid boosts for special events and programs. Press releases and <br /> announcements are shared with an extensive local and regional media contact <br /> list as well as through HAC's e-newsletter and postings on the HAC website. In <br /> addition, advertising is purchased on WUNC as well as other local print and <br /> online media sources that best apply to a particular program. <br /> Since the arrival of the Executive Director in October 2018, HAC's online <br /> presence has seen an increase in followers and subscribers: E-Newsletter <br /> +12%; Facebook +15%; Instagram +22%; Twitter +26%; site visits at the HAC <br /> Website (compared to same time period in the prior year) +36%. <br /> HAC is working to create better brand recognition through a variety of projects <br /> that increase program visibility and promote a connection between HAC's <br /> programs and the organization itself. These include: the creation and sale (or <br /> giveaway) of branded items: a greater presence for HAC at a variety of partner <br /> events in town; and increased one-on-one contact with our local businesses <br /> partners and other merchants. <br />