Orange County NC Website
Browse       Search
DocuSign Envelope ID:CCAB FAD D-DC42-494F-B573-EB427B62BCDO <br /> How will you evaluate VOICES is requesting funding to support our operating budget, <br /> whether or not your specifically the salary of our rehearsal accompanist. Evaluation will focus <br /> goals have been on both financial outcomes as well as the quality of the concerts and <br /> met? their reception by the audience, our members, and the press. Our <br /> financial goal in 2020 is to end the season with a surplus of at least <br /> $1,000. <br /> We will gauge audience reception through immediate reaction and <br /> random exit interviews. The quality of our performances will be reviewed <br /> from live recordings by the Artistic Director. The Board further will <br /> evaluate published critical reviews (CVNC) and member feedback. For <br /> example, the December 2018 concert was a significant departure from <br /> VOICES' typical holiday concert in both the difficulty and cultural breadth <br /> of the music and the performance styles. From a capella Russian <br /> Orthodox to Hebrew to Western traditional Christian pieces, this concert <br /> ended with four selections in Gospel style, including one original <br /> composition and two from "Handel's Messiah: A Soulful Celebration", <br /> with guest pianist Kevin Johnson and undergraduate soloist from <br /> Spellman College, Clarke Brown. It also ended with several standing <br /> ovations and a highly complementary review from CVNC. Members were <br /> ecstatic with the artistic result and enrollment jumped by over 20% in <br /> January! <br /> The Board also routinely examines trends in ticket sales, revenue <br /> streams, expense lines, and member satisfaction as markers of <br /> organizational health. In 2020, evaluation will also focus on the effect of <br /> the joint concert in May, rather than separate Spring concerts, on each <br /> of these measures. <br /> Groups performing choral music have proliferated in the Triangle in <br /> recent years. Voices has a long and proud tradition, but the Board works <br /> constantly to ensure a welcoming environment and positive experience <br /> for members, and performances that encourage audiences to come <br /> again. <br />