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DocuSign Envelope ID: E1F4DFC6-A621-4843-BOOA-21CDCOEC17C7 <br /> How will the The Ackland's Communication department will work to publicize <br /> project/program be these public programs by the following: <br /> publicized and • Announce the programs in both the Museum's general and member <br /> promoted to reach email newsletters (total reach of approximately 11,000 and 400 people <br /> intended respectively on alternate weeks) <br /> participants? • Social media promotion on Ackland's Facebook and Instagram <br /> accounts <br /> • Include the events in the Chapel Hill Downtown Partnership's "What <br /> to Do and See Downtown" newsletter, the 2nd Friday ArtWalk <br /> newsletter, and the Town of Chapel Hill's "Community Arts and <br /> Culture" email newsletter <br /> • Submit each program to area event calendars including the Orange <br /> County Arts Commission, Indy Week, the News and Observer, and <br /> UNC <br /> • Develop paid, targeted Facebook events to reach local adults not <br /> already subscribed to the Ackland's email newsletter or those not <br /> following the Museum's social media accounts <br /> • Purchase paid WUNC radio spots announcing the events <br /> • Pitch segments for the artists on the radio at WHUP in Hillsborough, <br /> WCHL in Chapel Hill, and WUNC <br /> • Targeted mailing to the communication distribution list of The Sonja <br /> Haynes Stone Center for Black Culture and History <br /> How will you The Ackland's Public Programs team will evaluate the success of <br /> evaluate the success each program based on actual attendance numbers and whether or <br /> of the program? not the goal of 75 audience members at each program was reached. <br /> Other ways the Museum will evaluate the ongoing success of the <br /> programs will be to monitor new engagement with the Ackland's <br /> existing methods of communication and community outreach, <br /> including new email newsletter subscriptions, growth of social media <br /> followers, feedback in the Museum's comment book or to the <br /> Museum's general email. As with other ART& artists, the Ackland will <br /> also work with Intergalactic Soul to design a button. Another way the <br /> Museum could assess repeat engagement with Intergalactic Soul's <br /> installation is through the numbers of ART& buttons that visitors to <br /> the space take as a souvenir. <br /> PROJECT/PROGRAM Please fill out the charts below with your project's expenses and <br /> BUDGET income. Use the "Explanation" box to offer details for each category. <br /> NOTE: The Total Cash Expense must equal the Total Cash Income. <br /> NOTE FOR Only requests for program/project funds need to submit a <br /> PANELISTS program/project budget. Requests for operating funds should be <br /> evaluated using the organization's financial docs submitted under <br /> "Organization Information." <br /> Project Expense <br /> 0360be51-9f84-4442-8d22-35c6a1 fcd9fd.xlsx <br /> Project Income <br /> 92eedf76-1885-46ec-9225-dOeaa29 b96d b.xlsx <br />