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CHOC Visitors Bureau minutes 061919
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CHOC Visitors Bureau minutes 061919
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2/4/2020 8:50:50 AM
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BOCC
Date
6/19/2019
Meeting Type
Regular Meeting
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Advisory Bd. Minutes
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comprise 200 websites and hundreds of different languages . All generations of travelers are touching an Expedia data <br /> site . They cover hotels, cruises, airlines, and car rentals, VBO and Home and Away . They do not run Airbnb . The top <br /> origin markets, for RDU , by airfare are New York, Boston , Newark and Chicago . The fastest growing markets are Detroit, <br /> New Orleans and San Diego . Their stats show that 2018 wasn ' t a great year for hotels in the area , but ADR was up so the <br /> totals came out well . So far in 2019 there has been a growth in the market and that trend is expected to continue . ADR <br /> has been much higher in Chapel Hill in the last three month than Raleigh or Durham and yet people are still willing to <br /> stay in Chapel Hill hotels . A view of booking windows shows 18 % book the same day, 19 % book 1 -3 days out, 14% is 4-7 <br /> days out which means that 14% of visitors can be impacted through tourism marketing before they make final decisions <br /> on where to stay . Statistics show Raleigh and Durham have a shorter time to make that impact while Orange County can <br /> tailor a visitor' s stay more often . Guests are staying in hotels 1 - 3 days . 34% of all bookings are made on mobile devices, <br /> which includes tablets and 5 % of booking are made internationally . In summary, 2019 looks like a great year for hotels <br /> in our area compared to 2018 . Chair Carey asked if Expedia could provide data on VBO and Home and Away in Orange <br /> County and Anna will send it if Expedia is able to extract those numbers . <br /> Executive Directors Report <br /> Anthony Carey reported that he is on an advisory group that is working with the Town of Chapel Hill to navigate the <br /> short-term rental explosion . He , Rosemary Waldorf and Manish Atma are partnering with The Chamber, and community <br /> organization CHALT to work with the town on this issue . He reminded the board that the Visitors Bureau is not taking a <br /> stance either way on this issue as its mission is to grow overnight stays in the county, not to dictate how it ebbs and <br /> flows . The Visitors Bureau has provided data to help all the groups get this right . Mayor Lavelle added that the NC <br /> General Assembly is probably going to address the short-term rental questions across the state . Hoteliers would like to <br /> see the same rules apply for all overnight lodging . The group Carey is a part of will speak at the town council meeting <br /> tonight . They will ask for the approval of an advisory committee to assist the town with the matter of short-term <br /> rentals . <br /> New Business / Roundtable <br /> Chair Carey acknowledged all for updates in their respective fields : <br /> • Lydia Lavelle reported on the progress of the Carrboro Library Project . The Carrboro Board of Aldermen doesn ' t <br /> want to commit to building design until they have a final parking plan in place . Design has been on hold since <br /> the ArtsCenter dropped out earlier this year . They are presently working on achieving a parking balance . Penny <br /> Rich added that the ArtsCenter will announce the plans for their new building on June 20 . <br /> • Penny Rich shared that the BOCC approved a Climate Change Initiative as part of their• 2019 - 20 Operating <br /> Budget approval on June 19 . It was an addition to the Manager' s Recommended Budget and passed 4 to 3 . It is <br /> intended to reduce our carbon footprint . The first steps will be to help people weatherize their homes . <br /> • Mark Bell reported that the interior of the Colonial Inn has been gutted by the developer and the back of the <br /> building has taken off and open . They have excavated the footprint of the new addition . The goal is to restore <br /> the old part of the building with the addition being detached . The end product will triple the rooms of the old <br /> building . <br /> • Sarah DeGennaro reported that visitation in Hillsborough has increased with the arrival of the summer months . <br /> At the end of June the Alliance for Historic Hillsborough is sponsoring Picnic in the Park . On June 29 they are <br /> giving a restoration workshop at the Burwell School . Los Altos, the former food truck, has moved into a store <br /> front on King Street . UNC has been holding an archeological dig at the occoneechee village sit that is visible <br /> from the River Walk . Ayr Mount and the Alliance will partner on October 13 to hold "Outlandish Hillsborough " . <br /> 2 Page CHOCVB BOD Meeting June 19 , 2019 <br />
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