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PI~BLIC •FINANCE • <br />r Tools and Strategies toFund Parks and Conservation . <br />• 1 <br />Direct Mail Campaigns <br />Corr~><nunicating >~he Benefitis o~ <br />Parks and Open Space to Vo>zers <br />rotecting drinking water•supplies ... Slowing growth, <br />traffic, and congestion ... Preventing juvenile delin~ <br />quency ... Preserving wildlife habitat ...Saving family <br />farms and ranches. New parks and protected open space <br />can.offer a wide range of benefits to different communities. <br />The Trust foi Public Land has used direct mail to tell <br /> <br /> ~~~e:.;~ <br />. <br />~ <br />. .. <br />. <br />;. w+.,.~..rr <br /> <br />~~~PfP~CGi`t1E .: <br />dater ~~ <br />,- . ,, <br />~ "' y <br />,~ <br />:N.~o^'n~:.. yy.amr s..e ~. <br />_ <br />.w i~ m <br />..., r.,..d+~°~ M.,e. <br />wk.~a.rt~'.w" . <br />I;eaving a legacy of protected open <br />space for future generations has <br />proved to be.a motivating message, <br />especially for older voters. Design <br />by TPL fvr "The Rivers" campaign in <br />Ormond Beach, Florida. <br />hundreds of thousands of voters about these benefits <br />and about the positive impact that park and open-space <br />spending cari have on a community overall. Polling, . <br />research, and community input guide the design acid <br />targeting process; nationally recognized direct mail <br />consultants are often used to•produce the pieces. <br />In Dade County, Florida, Spanish- <br />speaking voters learned how safe <br />parks and well-designed recrea- <br />tionalprograms can deter gangs <br />and juvenile delinquency. Design <br />by the Primacy Group for the Safe <br />Neighborhood Parks bond act. <br />~'~}' r:~r,c <br />Anew coalition of ranchers, <br />environmentalists, and businesses <br />was featured in the campaign to <br />protect ranchland in Routt County, <br />Colorado. Design by Bates/Neimand <br />far the Ranehlands and Natural Areas <br />Initiative. • <br />T H E - - <br />'TRUST • <br />F O R' <br />PUBLIC <br />LAND <br />National dffiee 116 New Montgomery Street, 4th Floor, San Francisco, CA 94105, 1.800.714-LAND, www.tpl.org <br />Public'Finance Program 33 Union Street, 4th Floor, Boston, MA 02108, (617) 367-6200 • <br />