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• Customized content will be created for each of the top 5 employers as <br /> well as Durham Tech ' s Orange County Campus and UNC Health Care - <br /> Hillsborough Campus . <br /> o 5 . 2 . a Increase marketing , promotion , and outreach to target areas . - The Coordinator <br /> will use data from Orange County ' s 2017 and 2019 regional Commuter Surveys to create <br /> campaigns targeted towards the stated commuter patterns and interests of Orange <br /> County employees . While leveraging the relationship with the top employers in the county <br /> with survey coordination . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Data from the user surveys will be posted on the County TDM website <br /> and referenced in marketing materials to show relevance to Orange <br /> County staff. <br /> • Input from Chamber of Commerce will be followed to customize targeted <br /> materials and information for their members . <br /> 0 5 . 6 . a Encourage students of driving age to use TDM services , especially during <br /> peak hours . — The Orange County TDM Coordinator will coordinate messaging with <br /> TDM Coordinators at UNC - Chapel Hill and Wake Tech to reach out to student <br /> commuters to publicize new and existing transit and ride -sharing options . Proposed <br /> Outputs and Outcome Tracking <br /> • Targeted student messaging will be created <br /> • Extend our vanpool pilot that we are doing with HR to Durham Tech <br /> • Establish a vanpool for employees to go to and from both campuses <br /> Top Task #4 : Public Relations <br /> Description — The Public Relations Top Task deals with creating and maintaining relationships <br /> with partners and with program visibility in the transportation planning process . The collaboration <br /> will be an ongoing focus of the Orange County TDM Coordinator , as maintaining a network of <br /> connections to support ongoing and quarterly TDM program initiatives is crucial for their success . <br /> In the summer of 2018 , The Orange County TDM Coordinator will collaborate with regional staff <br /> and LSPs to determine the most effective routes for engagement with partners , elected officials , <br /> and transportation planning entities and also set up meetings with all OCCO Program <br /> stakeholders . <br /> The TDM Coordinator will continue their membership in Association for Commuter Transportation <br /> (ACT ) , and will participate in the ACT conference along with several other TDM Coordinators in <br /> the region . Beyond learning and sharing best practices , participating in ACT will help build and <br /> maintain connections for future collaborations . <br /> The nearest neighbor of the OCCO Program is PART . This proximity along with the overlap of our <br /> service areas should create good opportunities for partnership and mutual assistance in <br /> managing transportation demand . Currently , PART ' s Route 4 , the Alamance Burlington Express , <br /> passes within less than a mile of a park and ride at Durham Tech ' s Orange County Campus <br /> which is across the street from UNC Health Care ' s Hillsborough Campus . The TDM Coordinator <br /> will explore this and other opportunities to integrate transit systems to increase options for <br /> Orange County commuters . <br /> Related Activities from Revised 7 -Year Plan <br /> 0 4 . 2 . f Develop and disseminate outreach materials about the success of the TDM <br /> Program . - The Orange County TDM Coordinator will collect data on the importance of <br /> Triangle <br /> Council of Governments 13 <br />