Orange County NC Website
Browse       Search
qql <br /> • 12 free or paid media placements throughout the year. <br /> Enhanced Metric : Outcomes of these media placements will also be analyzed based on unit costs of <br /> reaching the audience ( e . g . $/ page view online , $/ listener tuning into radio PSA , etc . ) <br /> 0 4 . 3 . c Promote TDM through social media - The Coordinator will collaborate with <br /> County Public Relations staff to create TDM messaging content for County social media <br /> for all promotions and to establish new accounts as appropriate . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Content will be created for promotion through social media <br /> o 50 Posts on Social Media , 1 per week throughout the year. <br /> 0 4 . 4 . a Develop regional commute tracking and rewards program . - The Orange <br /> County TDM Coordinator will promote the use of the County ' s existing customized <br /> ShareTheRideNC page and its embedded commuter log and GoPerks rewards system to <br /> track and reward the actions of TDM program participants . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • 20 new registrants on STRNC <br /> 0 4 . 5 . c Develop and customize outreach materials for government decision makers .The Orange County TDM Coordinator will develop outreach materials and presentations <br /> tailored to the Board of Orange County Commissioners ( BOCC ) , and will deliver them as <br /> part of their Public Relations work under Top Task #4 . They will leverage existing <br /> opportunities to interact with the Board , such as the annual Orange County Sustainability <br /> and Environmental Responsibility Goal update . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • 2 TDM presentations or formal information items created and delivered <br /> to elected officials . <br /> • 1 Annual TDM Report to County Commissioners to highlight recent <br /> achievements and on - going work . <br /> • Given the proliferation of disruptive personal mobility technologies ( e - <br /> scooters and dockless bike share ) produce one best practice guide for <br /> local government decision makers . <br /> 0 4 . 5 . d Develop and customize outreach materials for business decision makers .The Orange County TDM Coordinator will develop outreach materials and presentations <br /> tailored to the Hillsborough business community , and will deliver them as part of their <br /> Public Relations work under Top Task #4 . They will leverage existing opportunities to <br /> interact with these businesses , such as the regular events run by the Hillsborough / <br /> Orange County Chamber of Commerce . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Meetings with all top 5 businesses as well as Durham Tech ' s Orange <br /> County Campus and UNC Health Care - Hillsborough Campus <br /> o Host an annual Hillsborough - Orange County Chamber of <br /> Commerce Training that is tailored to Hillsborough business and <br /> explains how to promote alternative commuting with their <br /> organization . <br /> 0 5 . 2 . c Conduct individualized employer outreach to targeted employers . - The <br /> Orange County TDM Coordinator will establish a list of the top five employers in <br /> Hillsborough and will establish relationships with them that will allow for direct or indirect <br /> communication with their employees . With this input , outreach will be targeted for the <br /> needs and opportunities of those employees in collaboration with local partners . <br /> ■ Proposed Outputs and Outcome Tracking <br /> Triangle <br /> Council of Governments 12 <br />