Orange County NC Website
Browse       Search
of other TDM Coordinators to customize and amplify existing marketing campaigns for <br /> Hillsborough employers and Orange County employees . In the creation of materials <br /> specific to Durham Tech ' s Orange County Campus and UNC Health Care - Hillsborough <br /> Campus the TDM coordinator will coordinate messaging with the TDM Coordinators for <br /> Wake Technical Community College and for UNC - Chapel Hill . The TDM Coordinator will <br /> assist with marketing the new fixed route transit service offered by Orange County Public <br /> Transportation and provide additional staff support to establish and market the subsidized <br /> bus pass program . This task also includes the marketing and administrative activities for <br /> the Orange County Telework program including supporting the online Telework training <br /> and clarifying the registration process . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Information on new routes will be delivered to 10 employers and all <br /> County departments within the end of the quarter that the route started <br /> in . <br /> • Ridership will increase 5 % from baseline on new routes and 2 % on <br /> existing routes . <br /> 0 4 . 2 . f Develop and disseminate outreach materials about the success of the TDM <br /> Program . - The Orange County TDM Coordinator will collect data on the importance of <br /> TDM efforts and the impacts of the Triangle TDM program in Orange County . They will <br /> then use that data to create and distribute persuasive and authoritative messaging about <br /> the benefits of TDM for commuters . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Use local events ( i . e . Earth Day , Employee Appreciation Lunch , and <br /> Local Fest , Orange County Health Fair) to promote the benefits of <br /> alternative commuting . <br /> o Table at four local events held within the County and discuss <br /> ongoing initiatives . <br /> o Create material that can be discussed during both the BOCC <br /> annual retreat and an event hosted by Hillsborough / Orange <br /> County Chamber of Commerce . <br /> 0 4 . 24 Promote Regional Bike to Work Month . - The Orange County TDM Coordinator <br /> will create marketing plans to extend the reach of unified regional Bike to Work Month <br /> campaign , leveraging ongoing efforts by the Sustainability Program and the Planning and <br /> Inspections Department to catalog , map , and improve County bicycle infrastructure . The <br /> TDM Coordinator will customize regional bicycle commute marketing materials , and <br /> create their own as necessary . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Work with the Bicycle Safety Task Force to promote safe bicycling <br /> practices . Additionally , incorporate the videos created for that promotion <br /> during the Lighten Up Campaign . <br /> o Present road sharing videos to potential riders during the Lighten <br /> up Campaign . <br /> • Work with the local bike shop to promote bike month , provide <br /> demo/discounts <br /> 0 4 . 3 . b Seek placements in traditional media ( TV , print , radio ) for current events <br /> and /or feature stories . - The Orange County TDM Coordinator will collaborate with <br /> County Public Relations staff to seek appropriate placements in local news media such <br /> as the News of Orange , WCHL radio , and the Triangle Business Journal . ( as these media <br /> outlets serve the targeted areas of Hillsborough and Orange County , this task also <br /> relates to 5 . 2 . a Increase marketing , promotion , and outreach to target areas . ) <br /> ■ Proposed Outputs and Outcome Tracking <br /> Triangle <br /> Council of Governments 11 <br />