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The other focus of TDM program interest for County staff in the 2017 and 2019 survey results <br /> was STRNC ride - matching . This will be covered by the promotion of ongoing regional services in <br /> Top Task #2 . Marketing plans will be created under this Top Task to guide the promotion of each <br /> quarterly regional campaign in Top Task # 1 . <br /> The Orange County TDM Coordinator will work closely with regional marketing staff at GoTriangle <br /> to leverage the materials and design templates they ' ve generated to increase the efficiency and <br /> effectiveness of their efforts . They will also lean on the experience of other local service providers <br /> as they share best practices in monthly GoPartner meetings , to optimize marketing efforts with <br /> the most effective media and messaging . <br /> The Orange County TDM Coordinator will create commuter information stations in buildings <br /> operated by Orange County Employees . Each station will come with a map of the County ' s transit <br /> routes and park and ride lots , surrounded by route map brochures . There will also be space that <br /> will hold information about other alternative commute modes , should the available transit options <br /> not fit their particular needs . <br /> Related Activities from Revised 7 -Year Plan <br /> 0 3 . 5 . b Support and market ERH services to existing and prospective patron <br /> companies . - The Orange County TDM Coordinator will create or customize materials for <br /> the major employers in Hillsborough and to Orange County staff to explain and promote <br /> the use of the Emergency Ride Home program . ERH will be a priority as it addresses a <br /> primary obstacle identified by Orange County staff to commuting without their personal <br /> vehicle . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • ERH materials to hand out created or customized by end of Q1 <br /> 0 4 . 2 . a Develop and implement detailed marketing plans . - The Orange County TDM <br /> Coordinator will create marketing plans with tracking metrics for each major , regional and <br /> local campaign . The Orange County TDM Coordinator will then create any necessary <br /> content and media channels to extend the reach of unified regional campaigns to the <br /> Hillsborough hotspot and Orange County facilities . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • One marketing plan will be created per quarter following NCDOT <br /> guidelines and best practices of partners . <br /> o Outcomes of following these plans can be measured by how well <br /> the plan fits with the actual process after completion . <br /> o Enhanced Metric : Outcomes and outputs of these plans will also <br /> be analyzed based on unit costs of reaching the audience ( e . g . <br /> $/ page view online , $/ listener tuning into radio PSA , etc . ) <br /> o Enhanced Metric : Tracking external trends to target internal <br /> marketing inputs within marketing plans . For example , using <br /> crowd -sourced information on local price trends in fuel and <br /> parking to help guide our messaging content and selection of <br /> target audiences . Another example is tracking planned and <br /> unplanned changes to roadway Level of Service to target <br /> marketing . <br /> 0 4 . 2 . d Develop marketing campaigns that increase public awareness of TDM <br /> programs and their benefits . - The Orange County TDM Coordinator will create or <br /> customize marketing materials and content to use in all promotional activities in Top <br /> Tasks # 1 and #2 . They will work in collaboration with GoTriangle leverage the experience <br /> Triangle <br /> Council of Governments 10 <br />