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One particular focus area will be the promotion of Telework among Orange County staff and <br /> Hillsborough businesses in Q3 and Q4 , with the aid of the ongoing Orange County Telework <br /> Program and the regional Telework Toolkit created by TJCOG . <br /> The OCCO website , social media platforms , as well as marketing plans for these promotional <br /> efforts , will be created or updated one month in advance of implementation as part of Top Task <br /> # 3 . Process improvement feedback will be provided on an ongoing basis and by request for this <br /> process under Top Task # 5 . <br /> Related Activities from Revised 7 -Year Plan <br /> 0 3 . 5 . b Support and market ERH services to existing and prospective patron <br /> companies . - The Orange County TDM Coordinator will reach out to the major <br /> employers in Hillsborough and to Orange County staff to explain and promote the use of <br /> the Emergency Ride Home program . ERH will be a priority as it addresses a primary <br /> obstacle identified by Orange County staff to commuting without their personal vehicle . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Meet or call all top 5 employers as well as Durham Tech ' s Orange <br /> County Campus and UNC Health Care - Hillsborough Campus to <br /> promote participation . The use of ERH there <br /> • 20 new users will register for ERH . <br /> o Users who register for ERH will be tracked through the STRNC <br /> administrative portal . <br /> 0 4 . 2 . a Develop and implement detailed marketing plans . - The Orange County TDM <br /> Coordinator will implement marketing plans developed under Top Task #3 , to promote <br /> quarterly regional campaigns through all appropriate media channels to reach employees <br /> in the Hillsborough hotspot and Orange County facilities . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Present at New Employee Orientation every two weeks to promote <br /> alternative commuting modes to new employers as they are planning the <br /> best way to come into work . <br /> o Present to a minimum of 150 new employees . <br /> • Present to at least one of the top Hillsborough business in their new hire <br /> orientation , with the aim of becoming a regular presenter. <br /> 0 4 . 3 . c Promote TDM through social media - The Coordinator will collaborate with <br /> County Public Relations staff to post TDM messaging on County social media for all <br /> ongoing local and regional programming . <br /> ■ Proposed Outputs and Outcome Tracking <br /> 16 Posts on social media to promote ongoing local and regional TDM programming . <br /> Top Task #3 : Marketing and Administration <br /> Description — The Marketing Top Task covers all activities done to establish and maintain new <br /> local TDM initiatives and media channels for promotional efforts , as well as the generation of new <br /> content for delivery through those channels . Following the interest of Orange County staff as <br /> documented in the 2017 and 2019 Regional Commute Surveys , the TDM Coordinator will assist <br /> with marketing the new fixed route transit service offered by Orange County Public Transportation <br /> and provide additional staff support to establish and market the subsidized bus pass program . <br /> Marketing materials will also be created to publicize PART and GoTriangle routes connecting to <br /> Hillsborough employers and Orange County worksites such as the Orange - Durham Express and <br /> 420 routes . This task also includes marketing and administrative activities for the Orange County <br /> Telework program including supporting the online Telework training and clarifying the registration <br /> process . <br /> Triangle <br /> Council of Governments 9 <br />