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4" <br /> • 16 Posts on Social Media : 1 per week throughout the mont7of ch <br /> quarterly regional campaign . <br /> 0 5 . 2 . a Increase marketing , promotion , and outreach to target areas . - The Orange <br /> County TDM Coordinator will promote quarterly regional campaigns at existing events for <br /> County employees and outreach opportunities within the Hillsborough hotspot throughout <br /> the year such as the existing spring Earth Evening celebration and the late fall Employee <br /> Appreciation Lunch . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Active event participation and distribution of 50 branded promotional <br /> items or informational pieces per event . <br /> 0 5 . 3 . a Provide TDM information for special events . — As previously mentioned , the <br /> OCCO Program will participate in existing large events throughout the year to promote <br /> quarterly regional campaigns , but they will also provide TDM resources such as single - <br /> event ride - matching to facilitate alternative transportation to the events . To reach out to <br /> large event organizers , the Orange County TDM Coordinator will leverage the existing <br /> relationships that have been established by the Solid Waste Management Department for <br /> waste diversion activities . Given the pre - existing focus of these events on sustainable <br /> waste diversion practices , organizers should be receptive to layering in outreach on travel <br /> alternatives for the events . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Meet or call all event organizers to connect them with TDM resources to <br /> create transportation options for attendees . <br /> o For any events that use TDM services , their participation will be <br /> tracked through STRNC or through an after- event <br /> communication /survey . <br /> 0 5 . 6 . a Encourage students of driving age to use TDM services , especially during <br /> peak hours . — The Orange County TDM Coordinator will partner with administrators at <br /> Durham Tech ' s Orange County Campus to reach out to student commuters to publicize <br /> new and existing transit and ride -sharing options . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Meetings with administrators from Durham Tech ' s Orange County <br /> Campus will be held before the end of Q1 to plan annual student <br /> outreach opportunities . <br /> • Work with Central Durham ' s TDM service provider to ensure that both <br /> campuses are involved in all TDM activates plan for the year . <br /> Top Task #2 : Promotion of Ongoing Regional and Local Programming <br /> Description — Promotional activities in this Top Task focus on distributing materials and <br /> messaging related to ongoing regional and local TDM programs that are not the focus of the <br /> quarterly campaigns . This is the distribution of either pre -existing content or content that was <br /> created as part of the marketing work of Top Task #3 . <br /> The OCCO Program will customize existing regional marketing content and promote participation <br /> in these ongoing programs by Orange County staff and Hillsborough employers . Promotional <br /> activities such as distributing materials and answering questions will take place on an ongoing <br /> basis throughout the year , but to ensure that each ongoing program receives focused attention <br /> there will be an informal promotional drive for each ongoing program every other month . During <br /> these drives , the OCCO Program will focus their messaging on the highlighted program . <br /> Triangle <br /> Council of Governments 8 <br />