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q"qq <br /> quarterly regional campaigns through all appropriate media channels to reach employees <br /> in the Hillsborough hotspot and Orange County facilities . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • One marketing plan will be followed per quarter following NCDOT <br /> guidelines and best practices of partners . <br /> o Outcomes of following these plans can be measured by how well <br /> the plan fit with the actual process after completion . <br /> • Meet or call all top 5 employers as well as Durham Tech ' s Orange <br /> County Campus and UNC Health Care - Hillsborough Campus to <br /> promote participation in quarterly regional campaigns . <br /> o For any employer who plans to participate , they will be asked to <br /> include the Orange County TDM Coordinator on their messaging <br /> for tracking purposes . Wherever possible , the Orange County <br /> TDM Coordinator will participate to take pictures , collect <br /> testimonials , and distribute information and promotional items . <br /> 0 4 . 2 . f Develop and disseminate outreach materials about the success of the TDM <br /> Program - The Orange County TDM Coordinator will collect data on the importance of <br /> TDM efforts and the impacts of the Triangle TDM program in Top Task #3 . They will then <br /> use that data to create and distribute persuasive and authoritative messaging about the <br /> benefits of TDM for commuters . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • Use local events ( i . e . Earth Day , Employee Appreciation Lunch , and <br /> Local Fest) to promote the benefits of alternative commuting . <br /> o Table at four local events held within the County and promote <br /> quarterly campaigns <br /> 0 4 . 2 .j Promote Regional Bike to Work Month . - The Orange County TDM Coordinator <br /> will follow marketing plans created in Top Task #3 to extend the reach of regional Bike to <br /> Work Month campaign , leveraging ongoing efforts by the Sustainability Program and the <br /> Planning and Inspections Department to catalog , map , and improve County bicycle <br /> infrastructure . The TDM Coordinator will also organize and participate in encouragement <br /> efforts to promote bicycling as a commute mode , including bicycle breakfasts , giveaways , <br /> and other incentives . <br /> ■ Proposed Outputs and Outcome Tracking <br /> • One meeting with Orange County Bicycle Safety Task Force to promote <br /> Bike to Work Month and coordinate actions . <br /> • Meet or call all top 5 employers as well as Durham Tech ' s Orange <br /> County Campus and UNC Health Care - Hillsborough Campus to <br /> promote participation in Bike to Work Month . <br /> o For any employer who plans to participate , they will include the <br /> Orange County TDM Coordinator on their messaging for tracking <br /> purposes . Wherever possible , the Orange County TDM <br /> Coordinator will participate to take pictures , collect testimonials , <br /> and distribute information and promotional items . <br /> • 1 website post with ways to participate <br /> • Participate in 3 in - person events to promote Bike to Work Month . <br /> 0 4 . 3 . c Promote TDM through social media - The Coordinator will collaborate with <br /> County Public Relations staff and Communicators Committee to post TDM messaging on <br /> County social media for all quarterly regional campaigns . <br /> ■ Proposed Outputs and Outcome Tracking <br /> Triangle <br /> Council of Governments 7 <br />