2019-306 OPT - Triangle J grant for TDM Coordinator

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salute to the book and movie - The Polar Express . Not only will the route promote ridership , it will also deliver information for cold and inclement weather safe riding practices . Riders of both routes will sign up in advance for the Polar Family experience including a ride either East to West or South to North with a Polar Walking tour of area while listening to information regarding OCPT and GoTriangle promoting both transit and walking use . The Polar Walk will end at the local libraries to hear a special reading of the Polar Express book . The group will return on transit with promotional commute items ( a Polar Express Package ) including information regarding STRNC , bus route schedule information and other key information for daily transit and walking and cycling information . Current riders on the morning bus routes of the F Route and the 420 Route will be surprised with promotional thank you items encouraging continued ridership including information regarding regional planning , such as light rail progress and other ongoing information . Collaboration - Collaboration and planning will occur with the Orange County Commute Options Program , Carrboro , UNC - CH and Go Chapel Hill partners as well as , OCPT and Go Triangle , for planning and promotions of Polar Express events twice in December . Go Chapel Hill will also collaborate with the Hillsborough /Chapel Hill Chamber of Commerce , Orange County Libraries and with the County ' s Communication Office for updates to social media as well as through marketing and communication . Personal Mobility Technology Preparation : Disruptive personal mobility technologies ( e - scooters and dockless bike share ) have arrived in the Triangle . To help prepare Orange County local governments to take best advantage of the benefits of these technologies as a first/ last mile solution , we will produce a best practice guide for decision makers . WORKPLAN : DETAILED TASKS & ACTIVITIES Top Tasks : Include a detailed description of each task below. Include references to the Activities from the Revised 7- Year Plan (see Attachment A) that each task helps implement. (Please use the Activity numbering from Attachment A , not the original 7- Year Plan .) Top Task # 1 : Promotion of Quarterly Regional Campaigns Description — Promotional activities in this Top Task focus on distributing materials and messaging related to regionally-coordinated campaigns . This is the distribution of either pre - existing content or content that was created as part of the marketing work of Top Task #3 . The OCCO Program will fully participate in these quarterly efforts to promote regional services in a two -step process : 1 . ) Participate in planning for these campaigns and coordinate messaging with regional staff the month before the campaign launches . This includes participating in the monthly GoPartners meetings ; 2 . ) They will implement the campaign in coordination with regional and local partners , taking advantage of existing Orange County events and other communication channels to reach large numbers of County staff and residents ( e . g . — Transit Academy , new employee orientation , Orange County Health Fair , etc . ) . Marketing plans for these promotional efforts will be created two months in advance of implementation as part of Top Task # 3 . Process improvement feedback will be provided on an ongoing basis and by request for this process under Top Task #5 . Related Activities from Revised 7 -Year Plan 0 4 . 2 . a Develop and implement detailed marketing plans . - The Orange County TDM Coordinator will implement marketing plans developed under Top Task # 3 , to promote Triangle Council of Governments 6