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<br />ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br /> <br />ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: June 18, 2019 <br /> Action Agenda <br /> Item No. 8-w <br /> <br />SUBJECT: Soccer.com Center - Naming Rights Agreement Renewal <br /> <br />DEPARTMENT: Environment, Agriculture, Parks <br />and Recreation <br /> <br /> <br /> <br />ATTACHMENT(S): <br />Renewal Agreement <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />INFORMATION CONTACT: <br />David Stancil, 919-245-2510 <br />Travis Bogle, 919-245-2673 <br /> <br /> <br /> <br /> <br /> <br /> <br />PURPOSE: To approve the renewal of a naming rights license agreement, for a period of five <br />years, between Orange County and Sports Endeavors, Incorporated, for naming rights to the <br />Orange County soccer center, currently known as the Soccer.com Center. <br /> <br />BACKGROUND: Orange County and Sports Endeavors, Incorporated of Hillsborough entered <br />into an agreement in 2009 for the naming rights to the Orange County soccer center located on <br />West Ten Road, adjacent to Gravelly Hill Middle School. Since 2009, Sports Endeavors and the <br />County have continued this arrangement, and the facility has been known as the Soccer.com <br />Center (Eurosport Soccer Center in a previous iteration of the agreement) since that time. <br /> <br />The Soccer.com Center is a highly-used and widely-known soccer facility that generates <br />significant local revenues and economic impact as a destination for sports tournaments. The <br />Center is utilized by local, regional, state, and national organizations, for sports tournaments, <br />primarily soccer and lacrosse but including other uses as well. Sports Endeavors, Inc. is a <br />locally-owned business in Hillsborough, and has a national footprint as a provider of soccer and <br />lacrosse apparel and equipment. Sports Endeavors negotiated with the County in 2009 and <br />again in 2014 the exclusive right to have the name Soccer.com Center for this facility. The <br />current license agreement is set to expire on June 30, 2019. Currently, Orange County provides <br />signage at the entrance to the center displaying it as the Soccer.com Center. The license <br />agreement renewal presented here is parallel in many ways to the current agreement in terms of <br />use and payment, and includes some new provisions related to the use of logos and signage <br />within the facility with the Soccer.com brand. <br /> <br />FINANCIAL IMPACT: Sports Endeavors, Incorporated agrees to remit payment to Orange <br />County at the rate of $35,000 annually as a lump sum, payable in the month of July in each of <br />the following five years. In addition, Sports Endeavors shall pay Orange County up to $10,000 <br />1