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For Approval March 20, 2019
<br /> MINUTES
<br /> Chapel Hill/Orange County Visitors Bureau Board of Directors Meeting
<br /> February 20, 2019
<br /> The Chapel Hill/Orange County Visitors Bureau met at
<br /> The Franklin Hotel , Chapel Hill 27514
<br /> Board Members Present : Kayla Dempsey, Anthony Carey, Chair, Tim Hoke, Rosemary Waldorf, Annette Stone, David
<br /> Brooks, Libby Hough , Mark Bell, Andrew Strickland , Tanya Moore .
<br /> Guests : Dixon Pitt, DR Bryan Properties, Southern Village ; Lill Englehart, Frolyk Experiences .
<br /> Not Present : Shannan Campbell , Matt Gladdeck, Jeff Strickler, Rachel Schaevitz, Mark Sherburne, Lydia Lavelle, Penny
<br /> Rich .
<br /> Staff attendance : Laurie Paolicelli , Marlene Barbera , Allison Chambers, Katie Murray
<br /> Also present : Dixon Pitt, Southern Village ; Sally Greene , Orange County Commissioner; Lili Engelhart, CEO of Frolyk
<br /> Call to Order
<br /> Chair Anthony Carey called the meeting to order at 8 : 09 am .
<br /> Introductions were given by all .
<br /> Approval of Minutes
<br /> Chair Carey requested a motion to approve the January 16, 2019 minutes . David Brooks so moved and Andrew
<br /> Strickland seconded . With all members in favor, the minutes were approved as submitted .
<br /> Finance Report
<br /> In the absence of Penny Rich , Laurie Paolicelli offered the report . At this point in the fiscal year revenues are still
<br /> outpacing expenditures but we are beginning to see some rate issues with mid -week stays . Tourism is outperforming
<br /> expectations as evidenced by the amount of support awarded us based on our 201748 Performance Agreement that
<br /> was 30% larger than anticipated . After finding that our ad agency FleishmanHillard was not a good fit for the bureau the
<br /> board went out for bid again and as a result of that process will offer Clean Design in Raleigh a three year contract with
<br /> the possibility of two, one year extensions . Clean Design will present at our next scheduled board meeting on March 20,
<br /> 2019 at the Friday Center . Next year' s budget request includes funding for tourism planning, ad agency charges,
<br /> operations and an allocation to the Arts Commission . Next year' s budget request will be presented to the board in April .
<br /> Guest Presentation
<br /> Chair Carey introduced Marlise Taylor, Director of Tourism Research , and VisitNC, previously part of the NC Commerce
<br /> Department where she works with the state to gather broader and more statistically accurate data regarding visitors'
<br /> travel activity in NC . VisitNC has been privatized and is now part of the Economic Development Partnership of NC which
<br /> includes : Business Start- up, Business Recruitment, Product Export Assistance, Tourism Development and Business
<br /> Growth and Retention . Their department is two -fold with the first being VisitNC : advertising, public relations, group
<br /> travel, sports event marketing, industry leadership, international marketing, VisitNC . com , tourism development, retire
<br /> NC program , research , community outreach, social media outreach , film and publications . The second is Commerce
<br /> Visitors Services : Welcome Centers, fulfillment, call center and warehouse .
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