Orange County NC Website
DocuSign Envelope ID: D9F8096F-FD8F-4DEF-97BC-32AEDC1721 F9 <br /> PERSONAL AND ADVERTISING INJURY LIABILITY <br /> In consideration of the payment of the premium for this policy,and subject to the following provisions which are applicable <br /> only to the insurance afforded by this endorsement and which shall be in addition to all other applicable provisions not <br /> amended in this endorsement, it is agreed that: <br /> 1. Insuring Agreement. <br /> (a) We will pay those sums that the insured becomes legally obligated to pay as damages because of personal and <br /> advertising injury to which this insurance applies. We will have the right and duty to defend the insured against <br /> any suit seeking those damages. However, we will have no duty to defend the insured against any suit seeking <br /> damages for personal and advertising injury to which this insurance does not apply or when this insurance is <br /> excess. We may at our discretion investigate any offense and settle any claim or suit that may result. But: <br /> (1) The amount we will pay for damages is limited as described in paragraph 5 of this endorsement, and <br /> (2) Our right and duty to defend end when we have used up the applicable limit of insurance in the payment of <br /> judgments or settlements under Coverage A. <br /> No other obligation or liability to pay sums or perform acts or services is covered unless explicitly provided for <br /> under SUPPLEMENTARY PAYMENTS in PART 1—LIABILITY. <br /> (b) This insurance applies to personal and advertising injury caused by an offense arising out of use of any unmanned <br /> aircraft system by you or on your behalf, but only if the offense was committed in the coverage territory and <br /> during the policy period. <br /> 2. The following definitions are added to the policy: <br /> Advertisement means a notice that is broadcast or published to the general public or specific market segments about your <br /> goods,products or services for the purpose of attracting customers or supporters. For the purposes of this definition: <br /> (a) Notices that are published include material placed on the Internet or on similar electronic means of <br /> communication; and <br /> (b) Regarding web-sites,only that part of a web-site that is about your goods,products or services for the purposes <br /> of attracting customers or supporters is considered an advertisement. <br /> Personal and advertising injury means injury, including consequential bodily injury, arising out of one or more of <br /> the following offenses: <br /> (a) False arrest, detention or imprisonment; <br /> (b) Malicious prosecution; <br /> (c) The wrongful eviction from, wrongful entry into, or invasion of the right of private occupancy of a room, <br /> dwelling or premises that a person occupies, committed by or on behalf of its owner, landlord or lessor; <br /> (d) Oral or written publication, in any manner, of material that slanders or libels a person or organization or <br /> disparages a person's or organization's goods,products or services; <br /> (e) Oral or written publication, in any manner, of material that violates a person's right of privacy; <br /> (f) The use of another's advertising idea in your advertisement; or <br /> (g) Infringing upon another's copyright,trade dress or slogan in your advertisement. <br /> Endorsement No. 9 <br /> UASC061 (October 15, 2016) Page 1 of 4 <br /> Includes copyrighted material of Insurance Services Office,Inc.,with its permission. <br />