Orange County NC Website
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DocuSign Envelope ID:43BC1307-A907-4A4E-B9C8-AF3E67748120 <br /> clean .. .. ..... <br /> • Recommendations on additional research that may be needed, whether qualitative <br /> or quantitative. <br /> Creative Development and Direction <br /> • Develop a results-driven creative campaign, including a comprehensive destination <br /> brand and messaging for the Chapel Hill/Orange County area. <br /> • Provide campaign direction, creative concepts, and development against all paid <br /> media plan deliverables. <br /> • Provide traditional/non-traditional big ideas based on the strategic direction and <br /> brand positioning. <br /> • Align copy and visuals to recent photography and other campaign elements, <br /> including audience and target viewership of selected advertising medium. <br /> • Standardize all campaign elements and create continuity and consistency for the <br /> brand. <br /> • Design team and mechanical artists to resize all advertising and creative elements to <br /> specifications for media placements and vendors. <br /> • Provide management of the production of various creative concepts and delivery to <br /> media vehicles as required, along with support from account and project <br /> management. <br /> • Should any new production costs be requested or needed(ex:new photography, <br /> video, experiential), they will be scoped separately as additional costs, then <br /> presented and approved by the Client in advance. <br /> Project Management: <br /> • Create, follow, and monitor project timelines for each deliverable. Includes creative <br /> concepts work to creative deliverables against the full media plan. <br /> • Ensure work is shared with the Client and delivered on time. <br /> • Build to specifications and guidelines listed within the approved media plan for each <br /> partner/vendor. <br /> • Examine/check all files for quality control and assurance; prepare all final files for <br /> external use. <br /> • Along with media team, monitor traffic of all creative final files once approved by <br /> the Client through account team, and send to media vendors. <br /> 3. Standards of Quality <br /> The Client agrees to work with the Agency toward a common goal of creative professional <br /> advertising projects that maintain a high level of quality.To ensure this, the Client agrees that <br /> the Agency will handle the planning and creative work on all advertising projects, as well as <br /> coordination and follow-through. This includes media placement, outside vendor purchase, and <br /> billing. <br />