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DocuSign Envelope ID:43BC1307-A907-4A4E-B9C8-AF3E67748120 <br /> clean .. .. ..... <br /> o Scheduling and attendance of Client meetings, and presentations as needed <br /> when requested by the Client and the board of directors. <br /> o Development of presentations as needed for marketing committee/board <br /> meetings. <br /> o Generation and weekly updates of status reports and regular status calls as <br /> needed; monitoring of timelines and priorities. <br /> o Review and sharing of all strategy and creative work with the Client. <br /> o Development of schedules for review and approval of creative against <br /> media buys; sharing of schedules for each with the Client; planning of <br /> workflow. <br /> o Coordination and submission of all paid media on a timely basis with the <br /> media and project management team. <br /> o Work that coordinates with media and creative teams the specific ad run <br /> dates, images, CTAs, and messaging for all varied paid media buys. <br /> o Management and tracking of monthly billing/budget: generation and <br /> reconciliation of project and account invoices. <br /> o Prompt notification of the Client if we are going over on scope/agreed upon <br /> hours. <br /> o Monitoring and funneling with the larger team the agreed-upon <br /> review/analysis of the existing media plan, results/reporting, and metrics. <br /> Paid Media Planning and Management <br /> • Overall and ongoing strategic media recommendations and approach, including <br /> allocation with select partners/vendors. <br /> • Research, planning, negotiation, placement, and management of both traditional <br /> and non-traditional media. <br /> • Coordination with all third parties on external media buys unless separately <br /> arranged by the Client (ex: radio stations, talent, TV stations, print media, online <br /> media, event sponsorship details, etc.) <br /> • Purchasing and billing of media on behalf of the Client. <br /> • Includes related added-value programs, and any traffic related to that same media <br /> • Deployment of appropriate methods for measuring the impact of executed media <br /> strategies and tactics. This includes ongoing review and analysis of campaign against <br /> goals with agreed-upon reporting frequency. <br /> Strategy Development and Implementation <br /> • Development and identification of a strategic framework each year on behalf of the <br /> destination; to be revisited as needed. <br /> • Ongoing monitoring of work and reviews to ensure creative and idea execution are <br /> delivering against approved/recommended strategic direction. <br />