Orange County NC Website
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feeling good about their brand, Feel Free . They will add wayfinding and produce new guides and makes an overall <br /> refresh . <br /> Hillsborough Tourism Program <br /> Shannan Campbell reported that they updated their website in November 2016 as VisitHillsborough . com and just <br /> recently completed improvements to the Visitors Center : updated signage , picnic tables , front porch rockers , exterior <br /> paint, back room programming/exhibits, new Hillsborough history video . In upgrading their website they have improved <br /> their brand standards using consistent logos, colors and fonts . Hillsborough has committed to use only photography <br /> that is less than a year old . 2019 Marketing Objectives include : promote Hillsborough as a Day/Overnight trip from <br /> nearby population centers; drive traffic to social media channels and improve reach ; capitalize on Visitors Center Gift <br /> Shop opportunities ; drive traffic to VisitHillsboroughNC . com to inspire potential tourists; continue to regularly audit and <br /> update the website ; support new and signature Hillsborough events; continue to support Hillsborough historic sites and <br /> history programing. <br /> New Business / Roundtable <br /> Chair Carey acknowledged all for updates in their respective fields : <br /> • Katie Murray of the Orange County Arts Commission reported that she will be sending a written report <br /> regarding the state of the arts in Orange County . Last month ' s Plein Art was a big success and art work will be <br /> available for sale through Christmas . They are launching an Arts Educator Development Fund for artists who are <br /> not classroom teachers . She is working with a committee to address improvements in River Park events . An <br /> artist will create an entrance way into River Park using wood from a 250 year old tree uprooted by the latest <br /> hurricane . After the beginning of the year they will introduce workshops and a quarterly meet and greet for the <br /> creative community . They will be expanding a writing completion into all schools in the county . The Arts <br /> Commission is putting together a working group to find solutions to the problem of lack of artist working space <br /> in the county . There are several opportunities to shop locally for art this holiday season . <br /> • Elinor Landess of the Downtown Partnership said that they have rebranded their holiday events as <br /> Chapelhillidays . There will be a TROSA tree lot at 140 West Plaza for two days only . On the second day of the <br /> tree lot the Chapel Hill Library will have story time in the trees . On December 2 they will add a holiday bizarre <br /> and the tree lighting is that night on the corner of Franklin and Columbia in the Baptist Church garden . The <br /> Chapel Hill Carrboro Holiday Parade will be December 8 and on December 14 the Second Friday Art Walk will <br /> happen featuring music at 140 West and Franklin Street will be lit up with luminaries . <br /> • Kayla Dempsey reported that the 3A high school championships will be in Chapel Hill on December 13 / 14 at <br /> Keenan Stadium . <br /> • Tanya Moore, representing UNC, reported that the report regarding placement of Silent Sam is due to the Board <br /> of Governors on December 3 . <br /> • Libby Hough reported that the House Tour in Hillsborough is December 9 with the theme being " Books by <br /> Candlelight" and the Orange County Library will be a stop on the tour. On November 24th the library is also <br /> hosting the 2 "d Annual Local Author Book Fair. <br /> • Shannan Campbell added that the Hillsborough Holiday Parade will be Sunday, December 2"d . The Tourism <br /> Board has bought a new tree for downtown . <br /> 3 Page CHOCVB BOD Meeting November 14 , 2018 <br />