CHOC Visitors Bureau Minutes 101718

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Executive Director' s Report Laurie Paolicelli shared that she is excited about the opening of the UNC Visitor' s Center on Franklin St . and hopes they will provide some space to illustrate the four ways to enjoy the County : Carrboro, Hillsborough , Chapel Hill and the surrounding rural countryside . She thinks the connectedness will be helpful to families staying in the county because of a hospital stay and getting out seeing the area . We will be utilizing digital influencers that have at least a quarter million followers over the next 6 weeks . These are family, LGBT, food , bicycling and walking bloggers . The printed Visitors Guide is in production . Marlene is working on Sunday-Thursday visits and hospital patient family services . New Business/ Roundtable Chair Carey acknowledged all for updates in their respective fields : • Mark Bell reported that Hillsborough has undergone an extensive side walk and downtown revitalization . The Historic District Commission will hold a special meeting just to hear about renovation plans for the Colonial Inn . The town board has given approval for the zoning request and to parts of the special use permit . He assumes a November approval with ground breaking in December or January . Hillsborough has several holiday plans in the works . • Travis Myren shared that Orange County Economic Development will hold an Economic Summit this afternoon on WCHL Radio to showcase some of the exciting things going on in the county . The summit will be made up of a series of panels highlighting new business recruitment, tourism , the Ag economy and vocational education provided by Durham Tech in Orange County . • Sarah DeGennaro shared that Hillsborough has been working on branding and consistency as well as new photo stock . They are pushing their advertising into Greensboro, Winston -Salem and High Point as well as Danville and southern Virginia . • Lydia Lavelle spoke about the Carrboro Poetry Festival that is starting on October 17 . Annette Stone shared that their poet laurite is Drew Phillips . She thanked Laurie Paolicelli for bringing to the meeting the Our State Magazine issue that features Main St. Carrboro . • Tim Hoke reported that the Plein Air artwork will be shown at the C3 co -working space in Hillsborough with the paintings priced very affordably . The River Park Concert is happening on October 27 . • Elinor Landess reported that the downtown partnership is gearing up for a new director whose start date should be in January 2019 . Their board has recently identified some goals for a unified vision : rebranding to find a brand that locals and visitors can get behind and advocating for funding and finding new streams of funding . The 2nd Friday Art Walk will get a facelift and they have awarded grants to local business for fagade improvements . • Andrew Strickland of the AC Hotel reported that they had a slow summer but that the fall was very busy . People are still coming to football games despite the losing season . • Anthony Carey shared that the nominating committee is working on making sure all are represented on the Visitors Bureau Board . Marking Committee looking at some next steps with our ad agency . Next Meeting : Wednesday, November 14, 2018 at UNC Health Care Chapel Hill, The Hedrick Bldg., 211 Friday Center Dr., Chapel Hill 27517. Meeting Adjourned at 9 : 42 am . 3 Page CHOCVB BOD Meeting October 17 , 2018