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5 <br /> 1. Campaign concepting including reviews and approvals March-April 2019 <br /> 2. Agency/partner visitor profile research and new campaign production including <br /> video/photography development for campaign launch April-June 2019 <br /> 3. Brand strategy development and implementation, media planning and buying, <br /> creative development and execution July 2019 - June 2022 <br /> iii) Should County reasonably determine that Provider has not met the Milestone <br /> Dates established in Section 3(a)(ii), County shall notify Provider of the failure to <br /> meet the Milestone Date. The County, at its discretion may provide the Provider <br /> seven (7) days to cure the breach. County may withhold the accompanying <br /> payment without penalty until such time as Provider cures the breach. In the <br /> alternative, upon Provider's failure to meet any Milestone Date the County may <br /> modify the Milestone Date schedule. Should Provider or its representatives fail to <br /> cure the breach within seven (7) days, or fail to reasonably agree to such modified <br /> schedule, County may immediately terminate this Agreement in writing, without <br /> penalty or incurring further obligation to Provider. This section shall not be <br /> interpreted to limit the definition of breach to the failure to meet Milestone Dates. <br /> 4. Duration of Services <br /> a. Term. The term of this Agreement shall be from March 1, 2019 to June 30, 2022. <br /> b. Scheduling of Services <br /> i) The Provider shall schedule and perform its activities in a timely manner so as to <br /> meet the Milestone Dates listed in Section 3. <br /> ii) Should the County determine that the Provider is behind schedule, it may require <br /> the Provider to expedite and accelerate its efforts, including providing additional <br /> resources and working overtime, as necessary, to perform its services in <br /> accordance with the approved project schedule at no additional cost to the <br /> County. <br /> iii) The Commencement Date for the Provider's Basic Services shall be March 1, <br /> 2019. <br /> 5. Compensation <br /> a. Compensation for Basic Services. Compensation for Basic Services shall include all <br /> compensation due the Provider from the County for all services under this Agreement. <br /> The maximum amount payable for Basic Services is Two Hundred and Forty Thousand <br /> Dollars ($240,000.00) for the period of March 2019 - June 30, 2019. Thereafter the <br /> maximum amount payable each fiscal year (July 1 -June 30) shall not exceed Five <br /> Hundred Thousand Dollars ($500,000.00). In the event the amount stated on an invoice <br /> is disputed by the County, the County may withhold payment of all or a portion of the <br /> amount stated on an invoice until the parties resolve the dispute. Payment for Basic <br /> Services shall become due and payable in direct proportion to satisfactory services <br /> performed and work accomplished. Payments will be made as percentages of the whole <br /> as Project milestones as set out in Section 3(a)(ii) are achieved. (For example, if there <br /> Revised 12/18 3 <br />