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2 <br /> The 40-month agreement entails the following costs: <br /> • $240,000 for March 1, 2019 through June 30, 2019; and <br /> • $500,000 per fiscal year for a total of$1.5 million for July 1, 2019 through June 30, 2022. <br /> This contract encompasses tourism and conference marketing campaigns aimed at event and <br /> conference decision makers who book hotels and meetings as well as sporting and bridal <br /> events. The campaign will seek to grow tourism segments including the LGBT market, event <br /> attendees, and mid-week and weekend travelers. The campaign will focus online and in print; <br /> targeting North Carolina, Virginia, South Carolina and Florida. Marketing tactics include <br /> website, App, social media platforms and advertising in magazine and on television and through <br /> video on social media platforms. The contract also includes new video, photography and <br /> market research to gage changing views of the Orange County area. In keeping withv isitors <br /> bureau best practices, the annual $1.5 million advertising campaign represents approximately <br /> one-third of the Visitors Bureau's annual budget. <br /> FINANCIAL IMPACT: The costs associated with the proposed contract with Clean Design are <br /> as follows: <br /> • $240,000 in fiscal year 2018-19 <br /> • $500,000 in fiscal year 2019-20 <br /> • $500,000 in fiscal year 2020-21 <br /> • $500,000 in fiscal year 2021-22 <br /> SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is applicable to <br /> this item: <br /> • GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY <br /> The creation and preservation of infrastructure, policies, programs and funding necessary <br /> for residents to provide shelter, food, clothing and medical care for themselves and their <br /> dependents. <br /> Tourism is a clean and green industry that fuels the economy leading to the economic self- <br /> sufficiency of Orange County residents. <br /> RECOMMENDATION(S): The Manager recommends the Board approve and authorize the <br /> Chair to sign the proposed agreement, with the cost for the current year being funded out of the <br /> 2018-19 Visitors Bureau budget, and the necessary funds being included in the next three years <br /> Visitors Bureau budgets. <br />