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1 <br /> ORANGE COUNTY <br /> BOARD OF COMMISSIONERS <br /> ACTION AGENDA ITEM ABSTRACT <br /> Meeting Date: March 19, 2019 <br /> Action Agenda <br /> Item No. 8-e <br /> SUBJECT: Marketing Communications Management Agreement with Clean Design, Inc. <br /> DEPARTMENT: Economic Development/Visitors <br /> Bureau <br /> ATTACHMENT(S): INFORMATION CONTACT: <br /> Proposed March 1, 2019 through June Laurie Paolicelli, 919-245-4322 <br /> 30, 2022 Agreement between the <br /> Chapel Hill/Orange County Visitors <br /> Bureau and Marketing Agency, <br /> Clean Design, Inc. <br /> PURPOSE: To approve a professional services agreement for tourism marketing and <br /> advertising with Clean Design, Inc. of Raleigh, NC. <br /> BACKGROUND: The Visitors Bureau has maintained an advertising agency contract for twenty <br /> years to accomplish media buying and online campaign work for Orange County with the goal of <br /> growing demand for tourism and conferences which strengthens economic impact. Orange <br /> County's tourism industry is anticipated to grow 8% this fiscal year. <br /> The Visitors Bureau initiated a request for proposals (RFP) process on November 29, 2018 and <br /> seven marketing and advertising agencies responded. Of those, two agencies were interviewed <br /> by a sub-committee of the Visitors Bureau Advisory Board. That sub-committee included Board <br /> Chair Anthony Carey, Board Vice-Chair Rosemary Waldorf, Board Member Jeff Stickler, Orange <br /> County Commissioner and Visitors Bureau Finance Chair Penny Rich, and Laurie Paolicelli, <br /> Executive Director of the Visitors Bureau. <br /> Clean Design presented a recommended draft strategy rooted in its thorough review of all <br /> research, along with a strategy for mixed media in key markets and examples of how the firm <br /> was able to increase tourism through immersive technologies while working with <br /> VisitBoone.com; VisitWilmington.com; and VisitCharlottesville.com. Clean Design has been <br /> acting as the bureau's ad agency under a 90 day contract since December 1, 2018. <br /> Clean Design's experience in travel, commitment to reviewing research and creative strategies <br /> before the meeting, along with its proximity in Raleigh made it the sub-committee's top choice. <br /> Clean Design noted that the firm did not submit a proposal to the Visitor's Bureau during an RFP <br /> process two years ago and acknowledged that misstep. The representatives shared that the <br /> company had worked hard on the 2018 RRFP to stand out and deliver, and it was accepted and <br /> appreciated by the sub-committee. <br />