Agenda - 03-19-2019 8-e - Marketing Communications Management Agreement with Clean Design, Inc.

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2 The 40-month agreement entails the following costs: • $240,000 for March 1, 2019 through June 30, 2019; and • $500,000 per fiscal year for a total of$1.5 million for July 1, 2019 through June 30, 2022. This contract encompasses tourism and conference marketing campaigns aimed at event and conference decision makers who book hotels and meetings as well as sporting and bridal events. The campaign will seek to grow tourism segments including the LGBT market, event attendees, and mid-week and weekend travelers. The campaign will focus online and in print; targeting North Carolina, Virginia, South Carolina and Florida. Marketing tactics include website, App, social media platforms and advertising in magazine and on television and through video on social media platforms. The contract also includes new video, photography and market research to gage changing views of the Orange County area. In keeping withv isitors bureau best practices, the annual $1.5 million advertising campaign represents approximately one-third of the Visitors Bureau's annual budget. FINANCIAL IMPACT: The costs associated with the proposed contract with Clean Design are as follows: • $240,000 in fiscal year 2018-19 • $500,000 in fiscal year 2019-20 • $500,000 in fiscal year 2020-21 • $500,000 in fiscal year 2021-22 SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is applicable to this item: • GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY The creation and preservation of infrastructure, policies, programs and funding necessary for residents to provide shelter, food, clothing and medical care for themselves and their dependents. Tourism is a clean and green industry that fuels the economy leading to the economic self- sufficiency of Orange County residents. RECOMMENDATION(S): The Manager recommends the Board approve and authorize the Chair to sign the proposed agreement, with the cost for the current year being funded out of the 2018-19 Visitors Bureau budget, and the necessary funds being included in the next three years Visitors Bureau budgets.