Agenda - 03-19-2019 8-e - Marketing Communications Management Agreement with Clean Design, Inc.

Browse Search

15 clean ............................................................................................................. • Recommendations on additional research that may be needed, whether qualitative or quantitative. Creative Development and Direction • Develop a results-driven creative campaign, including a comprehensive destination brand and messaging for the Chapel Hill/Orange County area. • Provide campaign direction, creative concepts, and development against all paid media plan deliverables. • Provide traditional/non-traditional big ideas based on the strategic direction and brand positioning. • Align copy and visuals to recent photography and other campaign elements, including audience and target viewership of selected advertising medium. • Standardize all campaign elements and create continuity and consistency for the brand. • Design team and mechanical artists to resize all advertising and creative elements to specifications for media placements and vendors. • Provide management of the production of various creative concepts and delivery to media vehicles as required, along with support from account and project management. • Should any new production costs be requested or needed(ex:new photography, video, experiential), they will be scoped separately as additional costs, then presented and approved by the Client in advance. Project Management: • Create, follow, and monitor project timelines for each deliverable. Includes creative concepts work to creative deliverables against the full media plan. • Ensure work is shared with the Client and delivered on time. • Build to specifications and guidelines listed within the approved media plan for each partner/vendor. • Examine/check all files for quality control and assurance; prepare all final files for external use. • Along with media team, monitor traffic of all creative final files once approved by the Client through account team, and send to media vendors. 3. Standards of Quality The Client agrees to work with the Agency toward a common goal of creative professional advertising projects that maintain a high level of quality. To ensure this, the Client agrees that the Agency will handle the planning and creative work on all advertising projects, as well as coordination and follow-through. This includes media placement, outside vendor purchase, and billing.