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ORANGE COUNTY <br />BOARD OF COMMISSIONERS <br />ACTION AGENDA ITEM ABSTRACT <br />Meeting Date: December 6, 2004 <br />Action Agenda <br />Item No. --7 ~, <br />SUBJECT: Chapel Hill/Orange County Visitors Bureau Annual Report <br />DEPARTMENT: Economic Development <br />PUBLIC HEARING: (Y/N) No <br />ATTACHMENT(S): <br />2003-2004 Annual Report (under <br />separate cover) <br />INFORMATION CONTACT: <br />Rene Campbell, 968-2060 <br />TELEPHONE NUMBERS: <br />Hillsborough 732-8181 <br />Chapel Hill 968-4501 <br />Durham 688-7331 <br />Mebane 336-227-2031 <br />PURPOSE: For the Executive Director of the Chapel Hill/Orange County Visitors Bureau to <br />present the Bureau's annual report and present an overview of activities for the future. <br />BACKGROUND: The Chapel Hill/Orange County Visitors Bureau's annual report announces <br />that domestic travel in Orange County generated an economic impact of $115.27 million in <br />2003. This ranks Orange County as 22"d among North Carolina counties far economic impact. <br />More than 1,710 jobs and a payroll of $26.32 million were directly attributable to travel and <br />tourism. State and local tax revenues from travel to Orange County amounted to $9.28 million, <br />representing a tax savings of $75 to each County resident. <br />Plans for 2004-2005 include re-design of all publications, new partnerships, and a new <br />promotion highlighting culinary activities in Orange County. <br />FINANCIAL IMPACT: There is no financial impact at this time. <br />RECOMMENDATION(S): The Manager recommends that the Board receive the annual report. <br />