Orange County NC Website
Browse       Search
3 <br /> unassigned fund balance for the following initiatives in conjunction with its current Plan of <br /> Action: <br /> • $150,000 for the following initiatives: <br /> o New television campaign geared toward potential travelers. <br /> o Direct mail to General Alumni Association members who plan meetings; a new <br /> Hillsborough transit wrap; social media campaigns to support attendance at <br /> area events and a 2019/20 guide to Orange County neighborhoods. <br /> o Launch of a new tourism App for visitors and locals, highlighting where to dine, <br /> shop, learn, and explore in Orange County. <br /> • $30,000 for increased sponsorship promotions and support of initiatives, such as <br /> "Meet Here" March Madness blitz on UNC Campus; new photography; and <br /> continued promotion of agri-tourism, a Mural Map and spring opportunities for <br /> travel press. <br /> This budget amendment provides for a $180,000 appropriation from the Visitors Bureau <br /> Unassigned Fund Balance. With this appropriation, $284,268 would remain in reserves, <br /> which represents 15.1% of the budgeted expenditures. (See Attachment 1, column 4) <br /> SOCIAL JUSTICE IMPACT: The following Orange County Social Justice Goal is <br /> applicable to this item: <br /> • GOAL: ENSURE ECONOMIC SELF-SUFFICIENCY <br /> The creation and reservation of infrastructure, polices, programs and funding <br /> necessary for residents to provide shelter, food, clothing and medical care for <br /> themselves and their dependents. <br /> The travel and tourism industry generates $198 million annually in Orange County. The <br /> Board of Directors, an advisory board appointed by BOCC, meets monthly to study <br /> trends and make recommendations. <br /> Emergency Services <br /> 5. The Emergency Services Department has received additional grant funds totaling <br /> $35,000 from the N.C. Department of Crime Control and Public Safety related to the 2018 <br /> Emergency Management Performance Grant awards. The department plans to use <br /> these funds to complete the Emergency Operations Center (EOC), provide additional <br /> EOC trainings and exercises, up-fitting an Emergency Services response vehicle, and <br /> continuing community outreach/education initiatives, such as OC Alerts, Five Steps to <br /> Neighborhood Preparedness, and the CERT program. This budget amendment provides <br /> for the receipt of these grant funds, and amends the following multi-year grant project <br /> ordinance: (See Attachment 1, column 5) <br /> Emergency Management Performance Grant ($35,000) - Project# 71049 <br /> Revenues for this project: <br /> Current FY FY 2018-19 FY 2018-19 <br /> 2018-19 Amendment Revised <br /> EM Performance Grant funds $323,914 $35,000 $358,914 <br /> Total Project Funding $323,914 $35,000 $358,914 <br />